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.............................. Lexus Logo and Trademark..............................

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. Lexus brand name vehicles are sold in North America, Europe, Asia, the Middle East, Oceania, Africa, and Latin America; in the United States, Lexus is the highest-selling make of luxury cars. In 2005, the Lexus marque launched in Japan, marking the continued global expansion of the luxury division.

Since its debut in 1989, Lexus has developed a reputation for the luxury and reliability of its vehicles, along with the quality of its customer service. In 2007, consumer ratings firm J.D. Power and Associates named Lexus the most reliable brand in the U.S. based on its Vehicle Dependability Survey, a measure of over 53,000 vehicle owners and the problems they experienced in the first three years of vehicle ownership. It was the thirteenth consecutive year that Lexus achieved this top rating. In recent years, Consumer Reports has also named Lexus among the top five most reliable brands in its Annual Car Reliability Surveys of over one million vehicles nationwide. 

   

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Additionally, Lexus ranks highly on surveys of dealership service experience. The British Top Gear and Auto Express satisfaction surveys have had Lexus at the top of their ratings since the entry of the luxury division, with reliability and quality among the main selling points of Lexus around the world. The worldwide motto of Lexus in multiple countries is "The Pursuit of Perfection." Lexus has used this signature phrase since its inception. The slogan of the Lexus division in the U.S. has been "The Passionate Pursuit of Perfection."

In January 2007, Lexus announced a new performance division, Lexus F-Sport, which would produce racing-inspired versions of its luxury performance vehicles. The first F-Sport vehicle, the IS-F, made its debut at the 2007 North American International Auto Show, accompanied by an exotic supercar concept, the LF-A. The Lexus F-Sport line is designed to compete with the high-performance, motorsport-derived lineups of the leading European and American luxury brands. The IS-F debuted with a 5.0 liter V8 engine generating over 400 hp, along with numerous performance enhancements. Detailed specifications for either the LF-A have yet to be released.

In the U.S. and Canada, the full Lexus model range is sold, including almost all gasoline- and hybrid-powered variants. The hybrid flagship LS 600h L is offered in the U.S. and Canada, while the LS 600h and LS 600h L are both offered in Europe, Japan, and other countries. The diesel-powered IS 220d is only available in Europe, where the ES sedan and GX/LX full-size SUVs are not sold; similar versions of the latter models are sold under the Toyota brand in Europe. In recent years, Lexus has broadened its model range internationally as part of its ongoing global expansion, with new vehicle launches in Europe and Asia.

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