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.............................. Lipton
Logo and Trademark..............................
Lipton is one of the world's best-known and best-selling brands of both hot leaf and ready-to-drink tea. Reuters market share quote, including for other brands such as PG Tips (UK), Beseda (Russia) and Brooke Bond (India). Today, Lipton represents around 10 percent of the world market for tea (in retail value terms) with the key pillar brands: Lipton Yellow Label (since 1890), the emblematic Lipton brand for hot tea sold in 150 countries, and
Lipton Ice(d) Tea (since 1972), available in more than 60 countries through a global joint-venture with Pepsico.
Over the course of a century, Lipton has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the USA, France, Japan, Saudi Arabia, Australia, and Sweden.
Compared to other tea brands, Lipton has always had a strong focus on innovation, given its continuous launch of both leaf tea and ready-to-drink tea products. Products target the mass market and are generally positioned in the middle of the price spectrum for tea. Due to its size, Lipton is also a dominant player in tea expertise in the world. The company employs professionals in tea growing, tasting, buying, blending as well as Research & Development teams. Unilever/Lipton owns Tea estates in Kenya and Tanzania, making it one of the few companies that is actively involved in the whole value chain of tea, from growing it to marketing it.
Like most branded teas, Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries like Sri Lanka, Indonesia, China, and Kenya. Lipton Yellow Label is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world. Beginning in 2006, Lipton has served as title sponsor to TEAm Lipton, an elite women's professional road bicycle racing and triathlon team.
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