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.............................. Little Caesars Pizza
Logo and Trademark..............................
Little Caesars is a pizza restaurant chain in the United States. It is estimated to be the 4th largest pizza chain in the United States. The company claims to be the largest carry-out pizza chain in the world. It was founded by Mike Ilitch and Marian Ilitch in 1959 in Garden City, Michigan, as "Little Caesars Pizza Treat." The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally the pizzas were served in a single long package. Little Caesars has discarded the unwieldy packaging in favor of typical pizza boxes.
By 1987 the company was operating across the Northern United States; by 2006 it was also present in parts of Canada (although some Canadian cities had locations since 1969), Puerto Rico, Guam, South Korea, Honduras, Slovakia, the Dominican Republic, Czech Republic, Mexico, Turkey, the Philippines, Ecuador, Egypt, Aruba, Iceland, Guatemala, Japan, Curacao, Kuwait, Saudi Arabia, El Salvador, Qatar, Venezuela, UAE, Lebanon, and Bahrain.
Ilitch Holdings, Inc. provides professional and technical services to all companies owned by Michael and/or Marian Ilitch. These include the Detroit Tigers, Detroit Red Wings, Detroit's MotorCity Casino, Olympia Entertainment, a film theater company, a development company and the Hockeytown Cafe (also the site of City Theater) and Fox Theater in downtown Detroit. In 2005, combined revenues of Ilitch-owned businesses totaled $1.5 billion.
While Little Caesars owns the "Pizza! Pizza!" trademark in the U.S., the unaffiliated Pizza Pizza restaurant chain owns the Canadian trademark. As a result, Little Caesars cannot directly use its well-known slogan in Canada, but has used "Two Pizzas!" along with "Delivery! Delivery!", "Quality! Quality!" or other such double-word tag lines in advertising and on packaging in Canada. Little Caesars was among the first to use a new kind of speed cooking conveyor oven, the "Rotary Air Impingement Oven" as described in U.S. Patent 5676044
In 1998, Little Caesar's filled what was then the current largest pizza order; Current record: Little Caesar’s Enterprises and the VF Corporation. When: August 19, 1998. Record: Caesars filled an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina, for 40,160 employees at 180 locations across the US to celebrate VF Day. As of October 14th, 2007, there is a pending new record: Papa John’s delivered 13,500 pizzas promptly at 11 a.m., June 8th at the General Dynamics NASSCO shipyard in San Diego.
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