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.............................. Maggi
Logo and Trademark..............................
Maggi is a Nestlé brand of instant soups, stocks, ketchups and instant noodles. It was founded by the Maggi family in Switzerland in the 19th century, and merged with Nestlé in 1947. The alimentary company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at the improvement of the nutrition of worker families. It was the first to bring protein-rich legume meal to the market, which was followed by ready-made soup based on legume meal in 1886.
In parts of Europe, including German-speaking countries as well as the Netherlands, Czech Republic, Slovakia, Poland and France, "Maggi" is still synonymous with the brand's "Maggi-Würze" (Maggi spice), a dark sauce which is very similar to Asian soy sauce without actually containing soy. It was also introduced in 1886, as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland and especially in Germany.
The bouillon cube or 'Maggi cube' was introduced in 1908, which was another meat substitution product. In West Africa, Maggi cubes are used as part of the local cuisine.
Today Maggi is particularly well known in New Zealand, Pakistan, India, Sri Lanka, Jamaica, Australia, the Philippines, Malaysia and Singapore for its instant noodles. "Maggi" has become a genericized trademark for instant noodles in much of Malaysia. In the German, Dutch and Danish languages lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt) because of a supposed resemblance to the taste of Maggi sauce.
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