|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. Martini
Logo and Trademark..............................
The martini is a cocktail made with gin and dry white vermouth, although substituting vodka for gin is now common. It is often described as being "crisp" or "astringent". Over the years, the martini has become perhaps the most well-known mixed alcoholic beverage. H. L. Mencken once called the martini "the only American invention as perfect as the sonnet"and E. B. White called it "the elixir of quietude". It is also the proverbial drink of the one-time "three-martini lunch" of business executives, now largely abandoned as part of companies' "fitness for duty" programs. The martini is one of six basic drinks listed in David A. Embury's classic The Fine Art of Mixing Drinks.
Western culture has created a virtual mythology around the martini, in part because of the many legendary historical and fictional figures who favoured it, among them Churchill, Truman Capote, J. Robert Oppenheimer, F. Scott Fitzgerald, Ernest Hemingway, Cary Grant, President Franklin Delano Roosevelt, and the fictional James Bond. The dry martini is also sometimes called a "Silver Bullet" because it "is clear, potent and never misses its mark". According to others, a "Silver Bullet" is simply gin on the rocks with no vermouth at all.
The martini has become a symbol for cocktails and nightlife in general; American bars often have on their signs a picture of a conical martini glass garnished with an olive. In Martini, Straight Up: The Classic American Cocktail, Lowell Edmunds, a classics professor and doyen of martini lore, analyzes the cocktail's symbolic potency in considerable depth.
For absolute purists the bottle of gin, the mixing glass, vermouth and martini glass are all frozen prior to mixing. As a result the dry martini pours as an oily texture and is very soft on the palate.
The classic martini was stirred, "so as not to bruise the gin." W. Somerset Maugham declared that "martinis should always be stirred, not shaken, so that the molecules lie sensuously one on top of the other," James Bond from the Albert R. Broccoli films ordered his "shaken, not stirred", a drink properly called a Bradford (Embury 1948, p. 101) (while in the original Ian Fleming novels they were in fact ordered as "stirred not shaken"). The concept of "bruising the gin" as a result of shaking a martini is an oft-debated topic. The term comes from an older argument over whether or not to bruise the mint in preparing a Mint Julep. A shaken martini is different from stirred for a few reasons. The shaking action breaks up the ice and adds more water, slightly weakening the drink but also altering the taste. Some would say the shaken martini has a "more rounded" taste. Others, usually citing obscure scientific studies, say that shaking causes more of a certain class of molecules (aldehydes) to bond with oxygen, resulting in a "sharper" taste. Shaking also adds tiny air bubbles, which can lead to a cloudy drink instead of a clear one. If the drink is used as an aperitif, to cleanse the mouth before eating, the tiny air bubbles restrict the gin (or vodka) from reaching all tastebuds. This is why purists would claim that a martini should always be stirred. Some martini devotees believe the vermouth is more evenly distributed by shaking, which can alter the flavor and texture of the beverage as well. In some places, a shaken martini is referred to as a "martini James Bond" or a "007."
In a scientific study, researchers with the Department of Biochemistry, Faculty of Medicine and Dentistry, University of Western Ontario, Canada, determined in 1999 that a shaken martini is demonstrably more healthy than a stirred one. Antioxidants are known to promote health, particularly by reducing the incidence of such age-related diseases as cardiovascular disease, stroke, and cataracts. Antioxidant properties are possessed by alcoholic beverages in general, including martinis; but in carefully controlled tests, the researchers determined that a shaken martini has significantly higher antioxidant properties than a stirred one. As they humorously concluded in publishing their results in the British Medical Journal, "007's profound state of health may be due, at least in part, to compliant bartenders."
External links
|
|
