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.............................. Mary Kay
Logo and Trademark..............................
Mary Kay is a brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in the Dallas suburb of Addison, Texas. Mary Kay Ash (d. November 22, 2001) founded Mary Kay Inc. on Friday, September 13, 1963. Richard Rogers, Mary Kay's son, is chairman and CEO, and David Holl is president and COO.
In 1968, the company went public, being traded on the over the counter market. By 1976 it was large enough to be traded on the New York Stock exchange. In 1985, Ash took the company private through a leveraged buyout. As a private company, Mary Kay Inc. does not make all of its financial information available to the public. The company's history was portrayed in the Shirley MacLaine movie Hell on Heels: The Battle of Mary Kay.
The original nine skin care products were based upon a recipe from a tanner, whose skin was much smoother, and clearer than his age would indicate. In the United States, roughly 200 products are currently available. In other countries, fewer products are available, because they are reformulated to meet local laws or, more commonly, consumer preferences. For example, Asian makeup is sometimes much whiter than European makeup. African (the continent) makeup has traditionally been more ochre than European makeup.
Some products, such as Mary Kay Whitener, are created for a specific country, or geographic region. Other products, such as the Mary Kay Limited Edition, are created to reflect seasonal changes. In the early nineteen nineties, recognizing that the majority of both its customers, and consultants were women of color, Mary Kay introduced colors that were more suitable for that market.
PETA celebrated a semi-victory in the cosmetics industry in 1989, when Mary Kay Cosmetics announced a moratorium on animal testing. The sought-for victory --- fur coats are not prizes --- came in 1996, when Mary Kay stopped offering fur coats as incentive awards for its sales force. The final push may have been a series of embarrassing cartoons that appeared in newspapers across the country in the years immediately preceding the ban. In 1989 they were published in The Night of the Mary Kay Commandos[6] by Berke Breathed. A famous line from the book reads Even their Uzis are pink.
In 1995, to adhere to the laws of The People's Republic of China, Mary Kay opened a plant in Hangzhou to manufacture and package products. A European plant was opened in 1997, in La Chaux-de-Fonds, Switzerland, to serve the European market but was closed in 2003. In 2005, wholesale sales of Mary Kay products to the consultants exceeded $2.2 billion. This $2.2 billion figure does not account for products returned by consultants to the company.
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