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.............................. Mattel
Logo and Trademark..............................
Mattel Inc. (NYSE: MAT) is an American toy company and is the largest toy company based on revenue. Its products include Barbie dolls, Hot Wheels and Matchbox cars, American Girl dolls, board games, and, in the early 1980s, video game consoles. It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife Ruth Handler would later become president and is credited with establishing the Barbie product line for the company in 1959. Today the Barbie line is responsible for more than 80% of Mattel's profits. In 2007, Mattel voluntarily issued major recalls of its products (see 2007 Product recalls section).
On August 2, 2007, Mattel's Fisher-Price unit recalled almost a million Chinese-made toys, including Dora the Explorer and Sesame Street toys because of potential hazards from parts of the toys which were colored using lead-based paint.
On August 14, 2007, Mattel recalled over 18 million products because it was possible that they could pose a danger to children due to the use of strong magnets that may detach. The products were manufactured in China. At the time of the recall, none of the US or European safety legislation and standards addressed the specific hazard of strong magnets. Some of the products had been available in US stores since 2003, during which time Mattel did not flag them up as being harmful enough to warrant a recall. After incidents with similar magnetic toy parts being swallowed, causing perforation of the intestines, Mattel re-wrote their policy on magnets, finally issuing this recall in August 2007.
Recalled items included die-cast Cars character, Sarge, made between May and July 2007, were found to have been manufactured using paint containing higher than acceptable levels of lead (436,000 recalled globally), 7.1 million Polly Pocket toys produced before November 2006; 600,000 Barbie and Tanner Playsets; 1 million Doggie Daycare; Shonen Jump's One Piece; and thousands of Batman Manga toys due to exposed magnets. 18.2 million items were recalled in total. The lead-based paint recall was similar to Fisher-Price, a subsidiary of Mattel, two weeks earlier. On August 1, 2007 Mattel recalled Sesame Street's Big Bird and Elmo, and Nickelodeon's Dora the Explorer for lead levels in paint.
Zhang Shuhong, co-owner of the Lee Der Toy Company, which had made a number of toys for Mattel's Big Bird and Elmo based on the Sesame Street children's television series, and Dora the Explorer, based on a cartoon character from the Nickelodeon channel, committed suicide by hanging himself at one of his company's factories in Foshan on August 11, 2007, according to authorities. In the factory's loading bay. the BBC's Quentin Somerville found boxes of toys made for Mattel and its Fisher-Price division and going nowhere. The Lee Der business was closing for good.
On September 4, 2007, Mattel recalled a further 530,000 affected toys in the US – and 318,000 outside the US – after its intensive testing found that the Chinese-made products contained levels of lead in painted parts that were above the acceptable limit set by the company. This third recall in a month included accessories for Barbie dolls and Fisher-Price toys.
On September 21, 2007, Mattel issued an extraordinary apology to China over the recall of Chinese-made toys, taking the blame for design flaws in the magnetic toys and acknowledging that "vast majority of those products that were recalled were the result of a design flaw in Mattel's design, not through a manufacturing flaw in China's manufacturers."
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