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.............................. McLaren
Logo and Trademark..............................
McLaren, founded in 1963 by New Zealander Bruce McLaren (1937–1970), is a Formula 1 team based in Woking, Surrey, UK. McLaren is best known as a Formula One constructor but has also competed in the Indianapolis 500-Mile Race, Canadian-American Challenge Cup and 24 Hours of Le Mans races. The current team was formed by the merger of the original Bruce McLaren Racing Team with the Project 4 team in 1981 and is currently managed by Ron Dennis as part of McLaren Racing, a member of the McLaren Group, which also controls companies such as the McLaren Automotive road car division.
McLaren is one of the most successful teams in Formula One, having won 156 races, 11 Drivers' Championships and 8 Constructors' Championships.
The team has had title sponsorship from four brands in its history: Yardley (1971-1973), Marlboro (1974-1996), West (1997-2005) and Vodafone (2007-present).
It was originally called Bruce McLaren Motor Racing, although it had early title sponsorship from Yardley cosmetics. McLaren had one of the longest standing title sponsorship arrangements in sport with Philip Morris through their Marlboro brand. The relationship dated back to 1974 and was continuous from 1981 to 1996, after which, (from the 1997 season on), Marlboro chose to exclusively sponsor Ferrari.
Reemtsma (through its West brand) was the title sponsor of McLaren from 1997 until 29 July 2005, after which McLaren were obliged to seek a new principal sponsor due to a European Union directive banning tobacco advertising. The team was therefore known as Team McLaren Mercedes until the end of 2006.
The current title sponsor is Vodafone, with the official team name for the 2007 season being Vodafone McLaren Mercedes, as announced in December 2005.
Aside from title sponsors, other current sponsors include Diageo plc (Johnnie Walker whisky brand), aigo, Hugo Boss, Hilton Hotels, Mutua Madrileña and Santander. Emirates Airline was a major sponsor of the team for the 2006 season in a one-year deal (announced on 8 March 2006) reportedly worth between $20-$25 Million.
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