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.............................. Mexx Sport Golf
Logo and Trademark..............................
Mexx is a clothing chain and design firm that operates
stores around the world. The company sells clothing and accessories for
men, women, and children (Mexx Kids). They are a wholly-owned subsidiary
of the Liz Claiborne fashion company. In the 1970's fashion designer
Rattan Chadha supplied clothes for department and wholesale stores in the
Netherlands specifically designed and labelled for the stores. Revamping
his business in 1980 he created two popular clothing brands -
“Moustache” for men and “Emanuelle” for women. Both labels have
coordinated collections whose identities focus on lifestyle and youth
fashion. In 1986 the two brand names were merged to form: M (from
Moustache) + E (from Emanuelle) + XX (an abbreviation for "kiss
kiss" ) to create MEXX. In 1990 Mexx launched a new line - Mexx Kids,
followed in 1996 by Babymexx. Mexx was bought by the U.S. fashion company
Liz Claiborne in 2001 for over $200 million.
From its Dutch beginnings, Mexx has grown to become an international brand
with stores in over 65 countries. Mexx has grown rapidly and is now an
internationally prominent company, employing over 6000 people worldwide.
A "marriage made in heaven" took place in May 2001 when Mexx was acquired by Liz Claiborne Inc. in the United States. One of the world's largest multi-brand apparel, accessories and fragrance companies, Liz Claiborne Inc.'s portfolio consists of 44 brands.
Mexx entered the US market in September 2003 with a New York City store located on 5th Avenue in a former Liz Claiborne flagship location. At one time, the company had eleven stores in the US. The company closed seven of them in 2006 and in February 2007 announced the closing of the remaining four by fall. As of November 2007, the New York City 5th Avenue location remains open.
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