|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. Michelin Tires
Logo and Trademark..............................
Michelin (full name: Compagnie Générale des Établissements Michelin) (Euronext: ML) based in Clermont-Ferrand in the Auvergne région of France, is primarily a tire manufacturer. However, it is also famous for its Red and Green travel guides, for the Michelin stars the Red Guide awards to restaurants for their cooking, for its road maps, and for its historic emblem, the Michelin Man.
The tire manufacturing subsidiary is officially called Manufacture Française des Pneumatiques Michelin, "Michelin tire manufacturing company of France". Michelin's North American headquarters are located in Greenville, South Carolina. The company-wide headquarters are located in Clermont-Ferrand, 424 km south of Paris, France.
The company's symbol is Bibendum, (aka "Bib the Michelin Man"),introduced in 1898 by French artist O'Galop (pseudonym of Marius Rossillon), and one of the world's oldest trademarks. André Michelin apparently commissioned the creation of this jolly, rotund figure after his brother, Édouard[citation needed] , observed that a display of stacked tires resembled a human form. Today, Bibendum is one of the world's most recognized trademarks, representing Michelin in over 150 countries.
The 1898 poster showed him offering the toast Nunc est bibendum ("Cheers!" or "Now is the time to drink" in Latin) to his scrawny competitors with a glass full of road hazards, with the title and the tag C'est à dire: À votre santé. Le pneu Michelin boit l'obstacle ("That is to say, to your health: The Michelin tire drinks up obstacles"). It is unclear when the word "Bibendum" came to be the name of the character himself. At the latest, it was in 1908, when Michelin commissioned Curnonsky to write a newspaper column signed "Bibendum".
The name of the plump tire-man has entered the language to describe the appearance of someone obese or wearing comically bulky clothing: "How can I wrap up warm without looking like a Michelin Man?". In Spain, michelín has acquired the meaning of the "tires" or folds of fatty skin around the waist.
His shape has changed over the years. O'Galop's logo was based on bicycle tires, and wore glasses and smoked a cigar. By the 1980s Bibendum was being shown as a running Bib, and in 1998, his 100th anniversary, a slimmed-down version became the company's new logo; his vision had improved, and he had long since given up smoking. The slimming of the logo reflected both lower-profile, smaller tires on sport compact automobiles and a more athletic, slimmer, and trimmer Bib.
Bibendum made a brief guest appearance in the Asterix series as the chariot-wheel dealer in certain translations, including the English one, of Asterix in Switzerland. (The original French version used the Gaulish warrior mascot of French service-station company Antar.) The image also plays a key role in William Gibson's novel Pattern Recognition. Michelin sued the performance artist Momus for releasing a song about the trademarked Michelin Man.
French reggae band Tryo have sang about Bibendum on their album Grain de Sable. 'Monsieur Bibendum, il est vraiment énorme / Monsieur Bibendum, le bonheur en personne' - 'Mr Bibendum, he is truly enormous, Mr Bibendum; happiness in person.
External links
|
|
