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.............................. Monster
Logo and Trademark..............................
Monster.com (NASDAQ: MNST) is an employment website. Monster is one of the 20 most visited websites out of 100 million worldwide, according to comScore Media Metrics (November 2006). It was created in 1999 by the merger of The Monster Board (TMB) and Online Career Center (OCC), which were two of the first and most popular career web sites on the Internet. Monster has a powerful job search engine which those seeking work can use to find job offers that match their skills and (present or preferred) locales.
Today, Monster is the largest job search engine in the World, claiming over a million job postings at any time and over 73 million resumes in the database.(quarter 2 , 2007) and over 42 million job seekers per month. With approximately 5,000 employees in 26 countries, the company has a powerful global brand and unparalleled international reach. Monster is the only pan-European employment website and is growing fast in developing markets such as India. Monster also maintains the Monster Employment Index. Jeff Taylor founded The Monster Board and served as CEO and "Chief Monster" for many years.
Jeff Taylor contracted Christopher Caldwell of Net Daemons Associates to develop a facility in an NDA lab on a Sun Microsystems Sparc 5 where job seekers could search a job database with a web browser. The machine was moved to sit under a router in a phone closet in Adion (a human resources company owned by Taylor) when the site went live in April 1994.
Initially, the site was populated with job descriptions from the newspaper segment of Adion's business with the permissions of the companies advertising the jobs.
Later in 1994, The Monster Board issued a press release that was picked up and provided needed exposure to drive people to the web site. Monster was the first public job search on the Internet; first public resume database in the world and the first to have job search agents or job alerts.
When TMP acquired Adion, the site was moved into BBN Planet's web hosting facility where it grew from 3 SPARC-1000s to become the centerpiece of the globally distributed network it is today.
TMP went public in December 1996, with its shares traded on Nasdaq under the symbol “TMPW”. In 1998, TMP acquisitions expanded the Recruitment Advertising network. TMP became one of the largest recruitment advertising agencies in the world.
In June 1998, The Monster Board moved its corporate headquarters out of a small office above a Chinese restaurant in downtown Framingham, Massachusetts to an old textile mill in Maynard, Massachusetts that formerly housed Digital Equipment Corporation.
In January 1999, The Monster Board became known as Monster.com after merging with Online Career Center, another of TMP Worldwide's properties. The first post-merger president of the new Monster.com business was Bill Warren, the founder of Online Career Center. Bill Warren received the 1997 Employment Management Association's prestigious Pericles Pro Meritus Award, an honor presented by EMA/SHRM in recognition of being the founder of online recruiting on the Internet.
Recognizing that job hunting often leads to relocation, Monster launched Monstermoving.com in 2000 to provide consumers with the comprehensive resources necessary for a successful move. In 2000, Monster acquired Jobtrak and created Monstertrak.com. Jobtrak was founded in 1987. Monstertrak.com is geared towards college students and alumni seeking a job. TMP Worldwide was added to S&P 500 Index in 2001. TMP Worldwide changed its corporate name to Monster Worldwide, Inc. and began trading under the new Nasdaq ticker symbol "MNST" in 2003.
Monster.com advertised on the Super Bowl starting in 1999 and every year through Super Bowl XXXVIII. Monster's first-ever Super Bowl ad, "When I Grow Up," (created by Mullen) asking job seekers, "What did you want to be?" It is the only commercial named to Time magazine's list of the "Best Television of 1999." As the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 U.S. Olympic Team, Monster had a strong presence at the 2002 Olympic Winter Games in Salt Lake City. In August 2005, founder Jeff Taylor left Monster to create Eons, Inc.. In May 2007 Monster launched their first (NA and EU) Mobile services offering Mobile job search and career advice.
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