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.............................. Mont Blanc
Logo and Trademark..............................
Montblanc International GmbH is a German manufacturer of writing instruments, watches and accessories, often identified by their famous "White Star" logo. The trademark most clearly identified with Montblanc is the white stylised six-pointed star with rounded edges, representative of the Mont Blanc snowcap from above, the symbol being adopted in 1913. The number "4810," the mountain's height in metres, is also a commonly recurring theme.
The star is also referred to as an edelweiss. The edelweiss is an indigenous perrenial that grows in the alpine forests and mountains of europe. The leaves have a downy white 'dust' coating and they sprout tiny, pointy, white, star-like flowers. For decades Montblanc has produced its flagship Meisterstück line of writing instruments, but in recent years has begun to establish new lines. The Bohème, Scenium and Starwalker ranges are recent additions to Montblanc product-line. Among fountain pen collectors, the black and white star is often referred to as "the splat" or "bird splat", reflecting the low opinion many collectors have regarding the quality of modern Montblancs.
Founded by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in 1906, the company began as the Simplo Filler Pen company producing up-market pens in the Schanzen district of Hamburg. Their first model was the Rouge Et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, the Mont Blanc. The first pen (a fountain pen) known as the Meisterstück or Masterpiece (the name used for export) was produced in 1925.
The company was successful despite its founder, Eberstein, fleeing to the US to avoid prosecution for stealing company funds in 1909. In 1934 the company changed its name to Montblanc-Simplo GmbH, and introduced its first piston filler. See here for a history overview and here for a more detailed view, including much information of early models.
The company was acquired by Dunhill in [1977], following which lower price pens were dropped and the brand was used on a wide range of luxury goods other than pens. Today Mont Blanc forms part of the Richemont group. Its sister companies include luxury brands Cartier, Van Cleef & Arpels, Chloe, and Baume et Mercier.
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