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.............................. Moon TV
Logo and Trademark..............................
MoonTV was a free Finnish cable network channel which started off as a simply a channel for computer and video games -related programmes but later grew into a channel covering several areas of youth-culture. In its prime it was the first interactive TV channel in the world. The channel is noted for bringing forth youth-icon and political representative Wallu Valpio former member of the music group "Arto Muna ja Millennium Orkesteri". Since mid-2003 the channel was shut down after the company that owned it filed for bankruptcy.
The programs were shot primarily around the city of Helsinki, with occasional programming such concert events and E3 shot elsewhere. If shows were not hosted at MoonTV's studios they were usually shot at public locales. MoonTV employees were notorious for relying heavily on guerilla shoots (shooting without permits). This was poked fun at in the early airings in commercials which showed candid footage of a police-car chasing the film crew. For these reasons certain inserts were usually hosted at playgrounds or inside clubs or restaurants. As MoonTV became better recognised such problems with shooting became less of an issue.
MoonTV gathered the support of several Finnish musical artists who would regularly shoot inserts and commercials for the show. Most noticibly Jimi Pääkallo's "Se on ihmisten tekemä" (It's made by humans) insert became extremely popular amongst viewers. Pääkallo was also a regular guest and even shot a commercial for the channel's cooking show Musta Pippuri.
Originally MoonTV's programs were very short, sometimes only 15 minutes, but with the introduction of more youth-oriented programs the average show-length became 30 minutes (with commercials). MoonTV's programming was updated weekly (originally on Mondays, later on Thursdays) and this meant that reruns of any show could be seen several times daily like in today's movie or music channels. However, there was several programs like the entertainment- and sport news that were updated on daily bases via the Web. Aivoradio (Brain Radio), a 15 minute news and current events program was the only only show to be updated daily but appeared only for a brief time during the late run of the show.
Being a completely computer-run channel MoonTV was however prone to various technical malfunctions. During its run the channel "went dark" several times. The times of darkness could last anywhere between a few minutes to a whole week. Additionally, the fact that the channel was not supported by a bigger, better established channel (such as SubTV which is a part of MTV3) undoubtedly had effects in the over-all production-values of the channel's programmes. Unlike other commercial channels, MoonTV did not feature subtitling for programmes, regardless of their language.
Despite having minimal impact in Finnish television culture MoonTV sustained a steady fan-base and helped launch the careers of several of their employees and associates such as Jarno Sarkula of the band Alamaailman Vasarat, Miika Huttunen and Thomas Puha, the main editors of the game magazine Pelaaja and the Finnish equivalent of Jackass, the Extreme Duudsonit.
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