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.............................. Morgan Motor
Logo and Trademark..............................
The Morgan Motor Company is a British automobile manufacturer. The company was founded in 1909 by H.F.S. Morgan and was run by him until 1959. Peter Morgan, son of H.F.S., ran the company until his death in 2003.
The factory is located in Malvern Link (an area of Malvern in Worcestershire) and has 155 employees. All the cars are assembled by hand. The waiting list for a car can be up to a year. Production is nine cars a week and each car takes three months to build.
The early cars were two seat or four seat three-wheelers, and are therefore considered to be cyclecars. Three-wheeled vehicles avoided the British tax on cars by being classified as motorcycles. Competition from small cars like the Austin 7 and the original Morris Minor, with comparable economy and price and better comfort, made cyclecars less attractive.
For years, (from 1974 to 1992)] all Morgans, (of which 98% were Plus 8s) imported into the United States were converted to run on propane as fuel to pass the U.S. emissions regulations.
When the Rover Group certified their V-8 engine for use in the Range Rover SUV sold in the U.S., Morgan made a gasoline-powered +8 available with the same engine in the same tune and with the same anti-emission devices. As safety regulations continue to change, Morgan is again challenged to meet the requirements and is limited in its ability to import cars into the United States. In 2006, a request for an airbag exemption to the NHTSA was refused, and the importation of classic Morgans ceased. The new Aero 8 model can presently (November 2007) be imported but they have not proved as popular as the earlier models.
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