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.............................. Moulinex
Logo and Trademark..............................
Moulinex is a French brandname of small electrical appliances and kitchen equipment and is owned by Groupe SEB. Moulinex was originally established as a company in 1937, however at the beginning of September 2001, Moulinex declared bankruptcy.
On 14 November 2001 thousands demonstrated against the closures of Moulinex factories in Caen, Normandy’s largest town, tyres were piled up in front of official buildings and set on fire and police cars pelted with rotten eggs. Workers begun tearing up their voting cards, to symbolise that they felt “let down” by the political parties and that they would not vote again. Without an independent political strategy to take forward their struggle, however, the workers’ opposition only led to frustration. At one factory threatened with closure in Cormelles-le-Royal near Caen, barrels of explosive substances were placed around the building and threats were made to blow them up.
On 23 November 2001, thousands of Moulinex employees heard that they had been sacked. This followed two and a half months of protests, demonstrations and other dramatic actions to defend their jobs. At the time Moulinex employed nearly 9,000 workers in France and abroad. While most of the Moulinex factories producing irons, microwave ovens, pressure cookers etc are based in Normandy and other parts of Northern France, the company also had subsidiary factories located in China and Brazil.
The weeks following Moulinex's declaration of bankruptcy saw an unequal conflict between workers intent on saving their jobs in areas already hit by de-industrialisation on the one side, and major banks, rival industrialists, political parties, the government sponsored mediation office and the courts, on the other. The banks and some rival companies were keen to get their hands on the remnants of Moulinex, whilst the others endeavoured to help them, especially by ensuring a minimum of opposition from the workers.
The trade unions played an essential role in enabling the gutting of Moulinex. After the company had announced it was bankrupt there was considerable unrest among the workforce. The unions organised blockades at several plants in the Normandy area, but essentially sought to prevent the spread of industrial action, while management, the company’s creditors and the French state went looking for suitable new owners. The two finally selected were Groupe SEB and finance company Fidei, known only for its involvement in the buy-out of the bankrupt AOM airline earlier this year, which also ended up with massive job losses.
Groupe SEB the main French producer of large household appliances eventually took over what was left of Moulinex, considerably increasing its own size and prospects on the world market and subsequently closing down four factories in Normandy resulting in substancial redundancies. Today Moulinex remains in the hands of Groupe SEB.
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