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Adobe Shockwave (formerly Macromedia Shockwave) was Macromedia’s first and most successful multimedia player prior to the introduction of Macromedia Flash (now Adobe Flash). In an attempt to raise its brand profile all Macromedia players prepended Shockwave to their names in the late 1990s. Although this campaign was very successful and helped establish Shockwave Flash as a dominant multimedia plugin, Shockwave and Flash became more difficult to maintain as two separate products. In 2005, Macromedia marketed three distinct browser player plugins under the brand names Macromedia Authorware, Macromedia Shockwave and Macromedia Flash. Although Shockwave was designed for making a wide variety of online movies and animations, its actual use has become concentrated in the area of game development. Other features not replicated by Flash include a much faster rendering engine, including hardware-accelerated 3D, and support for various network protocols, including Internet Relay Chat. Furthermore, Shockwave’s functionality can be extended with so-called “Xtras”.
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