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.............................. Nakamichi
Logo and Trademark..............................
Nakamichi (ナカミチ, Nakamichi) traditional Chinese: 中道 is a historic Japanese high end audio audio company most famous for its innovative and very high quality cassette decks. It is now headquartered in Singapore and part of Grande Holdings, a Chinese Hong Kong-based conglomerate.
In 1972, Nakamichi launched its first Nakamichi-brand products, home audio gear that included the world's first three-head cassette deck. In 1999, the Nakamichi-brand SoundSpace audio and home theater audio systems was introduced, all design-oriented products that could be hung on a wall. Nakamichi also sells a line of higher-quality mini systems, to a market similar to that sought by Bang & Olufsen, as well as selling automotive stereo products, home theater items and as of 2006, DVD video products.
The Nakamichi logo consists, in part, of the stylized representation of the letter "N"; it is also intended to represent in a fanciful way the earth, half of which is illuminated by the sun. The Japanese to English translation of the word "NAKAMICHI" in the mark is "in the middle of a road" or "midway".
Nakamichi pushed live recording with their Nakamichi 550, a portable cassette recorder that had three microphone inputs: one for left channel, one for right channel, and one for a center blend channel. This recorder could run from batteries or AC and was used to make very high quality recordings in the field. All of these products were known for top-notch engineering and sound quality.
In the late 1970s Nakamichi updated their machines with the Nakamichi 1000 II, the 700 II, and other midrange and low-end models. They branched out into other audio components such as amplifiers and eventually speakers, but these products were never as highly regarded by the audio community as their cassette decks.
In the early 1980s Nakamichi came out with further refinements in a successor top-of-the-line machine, the Nakamichi 1000ZXL. Prices pushed upward with this machine being $3,800 at the time. The updated 700ZXL was a mere $3,000. Low-end cassette decks sold new for under $200, with the Nakamichi name on them. This time period stands as the pinnacle for cassette recorders, as from that time onwards digital recording methods began to make inroads.
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