|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. Nike
Logo and Trademark..............................
Nike, Inc. (NYSE: NKE), headquartered in the United States near Beaverton, Oregon, is the world's leading supplier of athletic shoes, apparel and sports equipment. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Air Jordan, Team Starter, and subsidiaries including Bauer, Cole Haan, Hurley International and Converse. Nike has more than 500 locations around the world and offices located in 45 countries outside the United States. Most of the factories are located in Asia, including China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, Sinan İnceer's Town of Malaysia, and Republic of Korea. Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like Barbie.com, Nike has disclosed information about its contract factories in its Corporate Governance Report. Nike plans to be carbon neutral by 2011.
Because Nike creates goods for a wide range of sports, they have competition from every sports and sports fashion brand. After surpassing Adidas in the 1970s, Nike had no direct competitors because there was no single brand which could compete directly with Nike's range of sports and non-sports oriented gear until Reebok came along in the 1980s. Reebok now has merchandising contracts with the National Football League and the National Hockey League in the United States, and was purchased in 2006 by adidas. Nike's other competitor is Puma, the third largest shoe and sports clothing supplier.
Nike's marketing strategy is an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it". Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotion.
Nike sells a huge assortment of products, including shoes and apparel for sports activities like Football (soccer), basketball, combat sports, tennis, Ice hockey, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, soccer, baseball, football, bicycling, volleyball, wrestling, cheer leading, aquatic activities, auto racing and other athletic and recreational uses. Nike are well known in Hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runner's performance via a radio device in the shoe which links to the iPod nano.
Nike sells its product to more than 25000 retailers in the U.S. (including Nike's own outlets and "Niketown" stores) and in approximately 140 countries in the world. Nike also sells own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to your house. Nike sells its products in international markets through independent distributors, licensees, and subsidiaries.
Nike's world headquarters are surrounded by the city of Beaverton, Oregon but are technically within unincorporated Washington County.
From Nike's perspective, the company, the only Fortune 500 employer still headquartered in the state of Oregon, has such a large payroll in the area that it should not be forced to be annexed into Beaverton without its consent. Nike prefers to work with county government as it develops and expands its headquarters. Annexation would cost the company $700,000 per year in increased taxes for services it already receives from the county and various special-purpose districts. Intel, another large employer in the state, routinely receives special tax breaks on various capital investments it makes in the county.
From Beaverton's perspective, the company's expectation for special treatment is counter to the city's desire to have zoning and other laws apply equally to all businesses, big and small. A nearby Costco store, one of that company's earliest, was annexed into Beaverton years ago without incident, and Beaverton's focus on additional annexation during the 21st century reflects a desire to streamline both city and county government by having metropolitan-area services handled by cities instead of counties.
The Oregonian dates the bad blood between the two back to the Nike purchase of 74 acres (0.3 km˛) of nearby Beaverton land which soon fronted the MAX Blue Line. When Nike proposed expanding their headquarters in that direction, Beaverton at first wanted them to build housing near the MAX station and criss-cross the property with two public roads, expectations defined by the zoning already in place when Nike bought the land. Beaverton's request was mostly consistent with Metro's transit-oriented development plans for the region. After a year, which included a threat by Nike to move 5,000 jobs out of the state, Beaverton backed down from the requirement for housing, but the lack of accommodation was something that Nike did not forget.
The annexation standoff soon led Beaverton to attempt a forcible annexation. That led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and Columbia Sportswear occupy in unincorporated Washington County for 35 years, while Electro Scientific Industries and Tektronix get that same protection for 30 years.
External links
|
|
