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.............................. 7-Eleven Logo and Trademark..............................

7-Eleven is an international franchiser, licensor, and operator of a chain of convenience stores. It is also, since March 2007, the largest chain store in all categories, beating McDonald's by 1,000 stores Its stores are located in eighteen countries, with its largest markets being Japan, the United States, Taiwan, and Thailand (in that order). 7-Eleven is a subsidiary of Seven & I Holdings Co. of Japan. Among 7-Eleven's offerings are private label products, including Slurpee, a partially frozen beverage introduced in 1967, and the Big Gulp introduced in 1980 that packaged soft drinks in large cups ranging in size from 20 to 64 fluid ounces.

   

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The company was founded in 1927 in Dallas, Texas, USA, when an employee of Southland Ice Company, Joe C. Thompson, started selling milk, eggs and bread from an ice dock. The original location was an improvised storefront at Southland Ice Company, an ice manufacturing plant. Although small grocery stores and general merchandisers were present in the immediate area, the managers of the ice plant discovered that selling "convenience items" such as bread and milk were popular. Eventually, several locations would open up in the Dallas area. Initially, these stores were open from 7 a.m. to 11 p.m., hours unprecedented in their length, hence the name. The company began to use the 7-Eleven name in 1946. By 1952, 7-Eleven opened its 100th store. In 1962, 7-Eleven first experimented with a 24-hour schedule in Austin, Texas. In 1963, 24-hour stores were established in Las Vegas, Fort Worth, and Dallas.

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