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.............................. Oakland Raiders Logo and Trademark..............................

The Oakland Raiders are a professional American football team based in the city of Oakland, California. They currently play in the Western Division of the American Football Conference (AFC) in the National Football League (NFL). The Raiders began play in 1960 as the eighth charter member of the American Football League (AFL), where they won one championship and three division titles. The team joined the NFL in 1970 as part of the AFL-NFL Merger. Since joining the NFL, the Raiders have won twelve division titles and three Super Bowls, and have appeared in two other Super Bowls. The team has thirteen enshrinees in the Pro Football Hall of Fame.

During their first three seasons, the Raiders struggled both on and off the field. In 1963, Al Davis was brought to the team as head coach and general manager. Davis immediately turned the Raiders into winners, and from 1963 until 2002 the team had only seven losing seasons. He also initiated the use of team slogans such as "Pride and Poise," "Commitment to Excellence," and "Just Win, Baby"—all of which are registered trademarks.Except for a brief term as AFL Commissioner in 1966, Davis has been with the team continuously. Upon his return to Oakland in 1966, he became a managing partner of the franchise.

After a few years of legal battles, Davis moved the team from Oakland to Los Angeles, California in 1982. While in Los Angeles, the Raiders won their third Super Bowl, but made just two playoff appearances through the rest of the 1980s. In 1995, Davis moved the team back to Oakland. In 2000, head coach Jon Gruden led Oakland to their first division title since 1990. Under head coach Bill Callahan, Oakland faced Gruden's Tampa Bay Buccaneers in Super Bowl XXXVII, where they lost a lopsided 48-21. Since the loss, the Raiders have posted four consecutive losing seasons. In January 2007, the team named 31-year-old Lane Kiffin their fourth head coach since Gruden's departure in 2002.

   

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The original Raiders uniforms were black and gold, while the helmets were black with a white stripe and no logo. The team wore this design from 1960–1962. When Al Davis became head coach and general manager in 1963, he changed the team's color scheme to silver and black, and added a logo to the helmet. This logo is a shield that consists of the word "Raiders" at the top, crossed swords, and the head of a Raider wearing a football helmet. Over the years, it has undergone minor color modifications (such as changing the background from white to black in 1964), but it has essentially remained the same.

The Raiders' current silver and black uniform design has essentially remained the same since it debuted in 1963. It consists of silver helmets, silver pants, and either black or white jerseys. The black jerseys have silver numbers, while the white jerseys have black numbers. Originally, the white jerseys had gold numbers with a black outline, but they were changed to black with a silver outline for the 1964 season. In 1970, the team used silver numerals for the season. However, in 1971 the team again displayed black numerals and have stayed that way ever since.(with the exception of the 1993-94 season where they donned the 1963 helmets with the 1970 silver away numbers.)

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