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.............................. Oakley Inc
Logo and Trademark..............................
Oakley is an eyewear company known mostly for their high end sunglasses and ski goggles. They also make watches, clothing, bags, backpacks, shoes, prescription glasses and other accessories. On June 21, 2007, Italian group Luxottica announced a plan to merge with Oakley in a cash deal worth $2.1 billion, and the deal was completed on November 15, 2007.Oakley is now in the portfolio of Luxottica group (located in Milan,Italy) with other famous brands like Ray Ban, Persol, and Vogue among others.
Oakley's distinctive 'O' logo is placed on the sides of most of their glasses and sunglasses. They also employ a unique skull logo on some of their accessories and clothing. Recently, fashion-oriented models such as the Gascan now employ a squared version of the 'O' logo. The design of both their products and their stores are a futuristic meld of organic and mechanical forms. The futuristic, spaceship-like stores make use of heavily tooled mechanical designs, such as rivets and thick metal hoses visibly connecting the store's light fixtures to a huge overhead "pipeline".
Like many high-priced brand-name accessories, Oakley's sunglasses are often counterfeited and sold in markets around the world that cater to tourists and internet buyers. Counterfeit Oakleys are often referred to as "Foakleys" (fake Oakleys) or "Joke-leys." Counterfeit Oakleys are occasionally referred to as Oakeys (pronounced: oak-E's), this is due to an inconsistency between the spelling of "Oakley," written on the bridge, on real Oakleys and fake ones.
Notwithstanding the high cost of top quality polycarbonate, these glasses appear to be priced as high as the market will stand, setting a trend among other sports eyewear manufacturers. The Oakley Corporation also owns Dragon and manufactures eyewear for Fox Racing. In 2006, Oakley acquired the Oliver Peoples group, one of the leading manufacturers of high-end fashion branded eyewear.
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