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.............................. OB Lager
Logo and Trademark..............................
Oriental Brewery or OB is a South Korean brewery established by the Doosan Group in 1952. It was purchased by InBev in 2003. Today OB produces several of Korea's most popular beverages including the OB, Cass and Cafri lager brands. The company also produces Budweiser and Red Rock brands. OB Lager is a pale, 4.4% A.B.V. pale lager available in cans and bottles, and served on draft in Korea. Originally brewed in 1948; the name was changed from OB Lager simply to OB in 2003 when InBev purchased the company; the recipe was altered to include rice. The name changed to OB Blue in June 2006 with another slight recipe tweak.
A pale-golden pale lager with an 4.5% ABV; one of the three best selling beers in South Korea. Originally brewed by the Cass Brewery, the brand had been taken over by Jinro-Coors, one of the country's leading brewers. After having around 70% of the Korean lager market in the 1980's, by 1994 Cass had fallen behind Hite as Korea's top selling lager. Oriental Brewery bought the Cass brand from Jinro-Coors in 1999 and built it up again, with OB declaring a 51% market share in 2000. In 2007, the higher alcohol Cass Red was introduced.
Non-alcoholic look-alikes of Cass can be found with brand names such as "Cars" and "Cdss". Some norae-bang (karaoke parlour) establishments have been known to try and pass off these imitations as the real thing, as Korean law prohibits noraebangs marked as such from selling alcoholic drinks within its premises (as opposed to noraejujeom establishments which are allowed to sell alcohol).
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