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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Old Spice Procter & Gamble
Logo and Trademark..............................
Old Spice is an American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from the Shulton Company. Old Spice’s buoy-shaped bottle cologne has been its staple product, available in its original scent as well as newer Pure Sport. In 2006, Old Spice introduced an all-new fragrance, OS Signature, which won FHM’s 2006 Grooming Award for Best Sporty Fragrance. Current Old Spice Red Zone products include a "Scratch-and-sniff" version of the OS Signature fragrance as a method of promoting the new scent.
Old Spice currently has two lines of grooming products and each line features a variety of products and scents. "High Endurance" is promoted as a basic grooming line, and includes antiperspirant, deodorant, body wash, hair & body wash, and shaving products. "Red Zone" is aimed as a higher-end line, including an antiperspirant, deodorant, body wash, and body spray. The High Endurance line has a line tied into Old Spice-sponsored NASCAR driver Tony Stewart that was launched in 2006. They also come in various fragrances. High Endurance: Pure Sport, Fresh, Arctic Force, Pacific Surge, Original, Mountain Rush, and Smooth Blast. Red Zone: Pure Sport, After Hours, Showtime, Glacial Falls, Aqua Reef, Deep Cleansing, Hydrowash and Vitality.
In 2007, B-movie actor Bruce Campbell starred in a commercial for Old Spice in which he spoke about his experience, dressed in a robe and pacing around in a fancy den. On the table next to the armchair is the Necronomicon, and next to the fireplace is a chainsaw, both references to Campbell's most famous role as Ash Williams, the protagonist of the Evil Dead series. He recently performed in another commercial for Old Spice, singing a lounge version of Duran Duran's "Hungry Like the Wolf" to five attractive women.
Old Spice is a sponsor of NASCAR driver Tony Stewart, who featured in a TV advertisement showing Old Spice logos printed on the armpits of his Busch Series race suit, signifying both Old Spice being a deodorant and Stewart's numerous wins.
The first Old Spice product, a fragrance called Early American Old Spice for women, was introduced in 1937, closely followed by Old Spice for men in 1938. The Old Spice products were manufactured by the Shulton Company that was founded in 1934 by William Lightfoot Schultz. The earliest of the men's products were dominated by shaving soap and aftershave lotion. Early American Old Spice was developed around a colonial theme. When Old Spice was introduced, William Lightfoot Schultz was interested in maintaining a colonial framework for those products and chose a nautical theme for Old Spice. Thus, sailing ships, in particular colonial sailing ships, were used as a trademark. Through continuous use and advertising, the various ships have become a valuable trademark identifying the Old Spice product for men.
The original ships used on the packaging were the Grand Turk and the Friendship. Other ships used on Old Spice packaging include the Wesley, Salem, Birmingham and Hamilton.
Procter & Gamble purchased Old Spice from the Shulton Company in June 1990. The clipper ship was replaced by the Sailboat/Yacht logo in the fragrance bottles in February 1992. More recently, P&G has introduced many forms of deodorant sticks, body washes, and body sprays in several scents under the Old Spice brand. Old Spice is now the No. 1 antiperspirant/deodorant stick and body wash brand in the United States.
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