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.............................. Olympus
Logo and Trademark..............................
Olympus Corporation (オリンパス株式会社, Orinpasu Kabushiki-gaisha) (TYO: 7733) is a Japanese company specializing in optics and imaging. Olympus was established on October 12, 1919, initially specialized in microscope and thermometer businesses. It is headquartered in Tokyo, Japan, while its United States' operations are based in Center Valley, Pennsylvania, and European operations are based in Hamburg, Germany. The company is named after Mount Olympus, the home of the gods in Greek mythology. Since its foundation in 1919, the company has gone through a few name changes. Below is a table of the corporate names by which Olympus was known since it was founded.
Olympus has a long history in camera and lens design. In 1936, Olympus introduced its first camera, the Semi-Olympus I. The first truly innovative camera series from Olympus was the PEN models, launched in 1959. Half-frame format, allowing 72 pictures of 18 × 24 mm format on a standard 36 exposure roll of film, made PEN cameras compact and portable for their time.
The PEN system design team, led by Yoshihisa Maitani, later created the OM system, a full frame professional 35 mm SLR system designed to compete with Nikon and Canon's bestsellers. The OM system introduced a new trend towards more compact cameras and lenses, being much smaller than its competitors and presenting innovative design features such as through-the-lens flash automation. Eventually the system included 14 different bodies and approximately 60 Zuiko-branded lenses.
However, Olympus did not move into the autofocus market in the way their competitors did, ultimately leading to their decline as a maker of professional film camera systems. Olympus also manufactures and provides client support for its fully automated random access automated analysers for clinical chemistry, immuno chemistry, and blood grouping. Two prominent clinical chemistry analyzers are models AU400 and AU640. These analyzers are used in medical laboratories by medical technologists. Other Olympus products used in the clinical laboratory are microscopes utilized by the microbiology and hematology departments. Many Olympus imaging products are used in hospital endoscopy departments.
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