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Old Spice is an American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from the Shulton Company. Old Spice’s buoy-shaped bottle cologne has been its staple product, available in its original scent as well as newer Pure Sport. In 2006, Old Spice introduced an all-new fragrance, OS Signature, which won FHM’s 2006 Grooming Award for Best Sporty Fragrance. Current Old Spice Red Zone products include a “Scratch-and-sniff” version of the OS Signature fragrance as a method of promoting the new scent. Old Spice currently has two lines of grooming products and each line features a variety of products and scents. “High Endurance” is promoted as a basic grooming line, and includes antiperspirant, deodorant, body wash, hair & body wash, and shaving products. “Red Zone” is aimed as a higher-end line, including an antiperspirant, deodorant, body wash, and body spray. The High Endurance line has a line tied into Old Spice-sponsored NASCAR driver Tony Stewart that was launched in 2006. They also come in various fragrances. High Endurance: Pure Sport, Fresh, Arctic Force, Pacific Surge, Original, Mountain Rush, and Smooth Blast. Red Zone: Pure Sport, After Hours, Showtime, Glacial Falls, Aqua Reef, Deep Cleansing, Hydrowash and Vitality.
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