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.............................. Pall Mall
Logo and Trademark..............................
Pall Mall cigarettes are a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and internationally by British American Tobacco at multiple sites. The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars" which also appears on the state seal of Kansas (as "Ad Astra Per Aspera"). There is a banner underneath the shield that holds another Latin phrase, "In Hoc Signo Vinces" or "In this sign, you will conquer". The phrase was the one that appeared in a vision to Constantine before the Battle of Milvian Bridge where he was greatly outnumbered. God instructed Constantine to put the cross on all the shields of his men. The next day, Constantine was in Rome, victorious, paving the way for the Edict of Milan. The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.
Generally speaking, there are different designs for Pall Mall packs. It can be always identified on which market one or another pack of Pall Mall was bought. Nevertheless, the logo and the main features of it remain unchangeable. In 2007, R. J. Reynolds Tobacco Company changed the packaging color of Pall Mall Ultra Lights - both short and 100s - from light blue to orange to stop confusion between the Ultra Lights and the Lights - both having been in blue colored packaging. Recently Pall Mall Lights filter ring has changed from a gold color to a navy blue matching both the box and the Pall Mall lettering on the filter.
Pall Mall is the most frequently mentioned brand in stories and novels by author Charles Bukowski, suggesting that he himself preferred them to other brands. Philip K. Dick extensively used the Pall Mall brand in his novel UBIK in which they became a major plot device. Kurt Vonnegut, a Pall Mall smoker himself, used the brand in several of his novels. He was quoted as saying that they are "classy way to commit suicide."
Super Long Pall Mall cigarettes are the brand favored by Daisuke Jigen from the anime Lupin III. The male lead in the movie Rosemary's Baby is seen with a carton of Pall Malls that he had just purchased. Stephen King uses Pall Mall in many of his works. Joan Benny recounts in her book Sunday Nights at Seven that her father Jack Benny received two cartons of Luckys and two cartons of Pall Mall cigarettes every week in association with American Tobacco's sponsorship of his radio show. Since the Bennys didn't smoke, they piled the cigarettes in Joan's closet. Joan started smoking at age 16 and smoked the Luckies until they ran out and then switched to Pall Mall. She reports she didn't buy cigarettes for the first time until she was in her 30s.
Pall Mall cigarettes are mentioned in the Peaches song "Boys Wanna be Her." Johnny Depps' imaginary "enemy" smokes Pall Mall cigarettes and put it out in Johnny Depps characters car, in the 2004 movie Secret Window. Mickey Avalon references the cigarette in his song "Hustler Hall of Fame." Jason Aldean made a reference to Pall Mall cigarettes in his song "Hicktown." In the novel The Joy Luck Club by Amy Tan, the narrator's father is portrayed as often sitting in his chair smoking Pall Mall cigarettes.
In the MSX version of Metal Gear 2: Solid Snake, the brand of the pack of cigarettes displayed during the opening is "Bal Mal" (sic). The pack has got the same appearance as a pack of Pall Mall cigarettes. In the Subsistence version, it was replace by a pack of fictional Gator cigarettes.
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