|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. Paramont Pictures
Logo and Trademark..............................
Paramount Pictures Corporation is a major American motion picture production and distribution company, based in Hollywood, California. Founded in 1912, it is the oldest running movie studio in Hollywood, beating Universal Studios by a month. Paramount is owned by media conglomerate Viacom. The most successful period for Paramount in recent times was the administration of Jonathan Dolgen, chairman and Sherry Lansing, president.
Paramount Home Entertainment (formerly Paramount Home Video and Paramount Video) is the division of Paramount Pictures dealing with home video and was founded in 1976. PHE distributes films by Paramount (under its own label) and DreamWorks (under the DreamWorks Home Entertainment label), shows from MTV Networks (under the MTV DVD, Nickelodeon DVD, Comedy Central DVD and Spike DVD labels), PBS (under the PBS Home Video label), Showtime (under its own label), and CBS-owned programs (under the CBS Home Entertainment label) on DVD. Internationally, PHE holds the DVD rights to several shows on HBO. PHE also distributes in Germany the DVD releases of films distributed theatrically by Prokino Filmverleih. As Paramount Home Video, the company once distributed several Miramax releases on video - the video rights to some of these films (such as Hellraiser III: Hell on Earth) are still owned by Paramount.
The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. It is said to be based on the memories of his childhood in Utah. Some claim that Utah's Ben Lomond is the mountain Hodkinson doodled, and that Peru's Artesonraju is the mountain in the live-action logo.
The logo began as a somewhat indistinct charcoal rendering of the mountain ringed with twenty-four superimposed stars. The logo originally had twenty-four stars, as a tribute to the then current system of contracts for actors, since Paramount had twenty-four stars signed at the time. In 1952, the logo was redesigned as a matte painting. In the 1970s the logo was simplified and the number of stars was changed to twenty-two. The logo was replaced in 1987, Paramount's 75th Anniversary, by a version created by Apogee, Inc. with a computer generated lake and stars. For Paramount's 90th anniversary in 2002, a new, completely computer-generated logo was created. The logo has sometimes been incorporated into a film. In the beginning of Raiders of the Lost Ark, the logo dissolves into a shot of a silhouetted mountain peak, subtitled simply "South America", to begin the first scene of the film. The same idea would be incorporated into the beginnings of the two sequels to Raiders. Also, the logo dissolves into an opening shot in the animated film South Park: Bigger Longer & Uncut, turning into a mountain in the cartoon's animation style.
There is an even more direct self-reference in Road to Utopia. Bing and Bob are riding along on a dogsled, and a mountain appears in the distance. Bob says, "There it is, bread and butter!" Bing says, "That's just a mountain." Cut to the mountain, which then displays the ring of stars. Bob says, "It may be just a mountain to you, but it's 'bread and butter' to me!"
Under Dolgen and Lansing the studio had almost a ten year unbroken track record of success including 6 of Paramount's ten highest grossing films ever and the highest grossing film of all time, Titanic (which, along with Braveheart, was co-produced by 20th Century Fox). The studio won Best Picture Academy Awards for the films Titanic, Braveheart and Forrest Gump, while also releasing such films as Saving Private Ryan and the hugely successful series of Mission Impossible films.
In 1995, Viacom and Chris-Craft Industries' United Television launched United Paramount Network (UPN), fulfilling Diller's 1970s plan for a Paramount network. In 1999, Viacom bought out United Television's interests, and handed responsibility for the shaky UPN to its more-established CBS unit, which Viacom bought in 1999 - all the ironic since Paramount had once invested in CBS, and Viacom had once been the syndication arm of CBS as well.
During the Dolgen/Lansing administration Paramount tripled the size of its TV library through the acquisitions of Spelling TV, Republic and Worldvision; they doubled the profits of their music publishing division Famous Music, expanded the international theater group UCI to 13 foreign countries and took the Famous Players theater circuit in Canada from 25% to 53% market share.
Dolgen and Lansing also introduced the DVD, led the formation of the Digital Cinema Initiative standards group for the future of digital film and launched the first ever online movie distribution company, Movielink. Dolgen is credited with pioneering the use of off-balance sheet financing for movies while at Columbia Pictures and at Paramount his team (led by Tom McGrath) secured over $4 billion in financings this way.
Reflecting in part the troubles of the broadcasting business, Viacom announced early in 2005 that it would split itself in two. The split was completed in January 2006.
The CBS television and radio networks, the Infinity radio-station chain (now called CBS Radio), the Paramount Television production unit (now called CBS Paramount Television) and UPN (replaced by The CW Television Network co-owned with rival Time Warner's Warner Bros.) are part of CBS Corporation, as was Paramount Parks prior to its June 2006 sale by CBS to the Cedar Fair Entertainment Company.
Paramount Pictures is now lumped in with MTV, BET, and other highly profitable channels owned by the new Viacom.
With the announcement of the split of Viacom, Dolgen and Lansing were replaced by former television executives Brad Grey and Gail Berman. The decision was made to split Viacom into two companies led to a dismantling of the Paramount Studio/Paramount TV infrastructure. The current Paramount is about one-quarter the size it was under Dolgen and Lansing and consists only of the movie studio. The famed Paramount Television studio was made part of CBS in the split. The remaining businesses were sold off or parcelled out to other operating groups. Paramount's home entertainment unit continues to distribute the Paramount TV library through CBS DVD.
On December 11, 2005, Paramount announced that it had purchased DreamWorks SKG (which was co-founded by former Paramount executive Jeffrey Katzenberg) in a deal worth $1.6 billion. The announcement was made by Brad Grey, chairman and CEO of Paramount Pictures, who noted that enhancing Paramount's pipeline of pictures is a "key strategic objective in restoring Paramount's stature as a leader in filmed entertainment." The agreement does not include DreamWorks Animation SKG Inc., the most profitable part of the company that went public last year.
Under the deal, Paramount is required to distribute the DreamWorks animated films for a small fee that covers Paramount's out of pocket costs, including the Shrek franchise (starting with the 2007 installment, Shrek the Third). The first film distributed under this deal is Over the Hedge.
The deal closed on February 6, 2006. This acquisition was seen at the time as a stopgap measure as Brad Grey had been unsuccessful in assembling sufficient films for production and distribution and the DreamWorks films would fill the gap.
Grey also broke up the famous UIP international distribution company, the most successful international film distributor in history, after a 25-year partnership with Universal Studios and has started up a new international group. Grey has also launched a Digital Entertainment division to take advantage of emerging digital distribution technologies. This led to Paramount becoming the 2nd movie studio to sign a deal with Apple to sell its films through the iTunes store.
Also, in 2007, Paramount sold another one of its "heritage" units, Famous Music, to Sony-ATV Music Publishing (best known for publishing many songs by The Beatles), ending a nearly-eight decade run as a division of Paramount, being the studio's music publishing arm. It recently sustained another loss, when its longtime VP Production Finance resigned, ending a 20-year term of employment.
External links
|
|
