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.............................. Paris Saint Germain Football Club
Logo and Trademark..............................
Paris Saint-Germain Football Club, or PSG, is a French football club based in Paris. The club's stadium is the Parc des Princes. The Stade Saint-Germain evolved mainly in white until 1970, also, after fusion with the PFC, the club adopts the red and blue colors of Paris associated with the white of Saint-Germain. The first shirt of the PSG in 1970 is red with a white short and blue socks. The white and blue colors are recalled to the collar and the wrists. The logo of the club is placed on the heart. In 1970-1971 the logo of the equipment supplier (Le Coq Sportif) is generally not visible (depends of the shirts) while the following season, the logo of the equipment supplier is always visible. Another evolution compared to the shirt of the previous season, the collar is from now on out of V and uniformly blue. In the same way, the wrists are only blue. The white shorts and blue bottoms remain unchanged.
The dressmaker Daniel Hechter enters the club in May 1973 and draws a shirt which becomes a strong symbol of the club. He is composed of a red central vertical bar framed by white edgings, the remainder of the shirt being blue. This shirt claimed “historical” is raised as of the season 1973-1974 in Division 2. The tone of the red and blue evolved, and the dimension of the red central band also. This shirt is always of use today, but he knew a number of attempts at modifications, all rejected by the supporters. A reversed version with dominant red with central vertical bar blue, was of use as second shirt at the end of the years 1970.
The white is abandoned in 1993 with a shirt with red and blue dominant and a central red vertical bar which is geared down on the sides. Called “the cover” by the supporters, this shirt is quickly replaced in 1994 by a counterpart of the shirt of Hechter. The collar knows variations, but the colors remain identical up until 2000. On this date, the blue becomes navy blue and the white edgings disappear, causing the anger of the supporters.[5] Being unaware of the requests of its supporters, the club once again modifies the shirt in 2001 by reducing the width of the red bar which is shifted to the left. In 2002, the white edgings make their reappearances around the red band which is still reduced and placed on the left. This shirt is kept for three seasons. In 2005, the club returns to the “historical” shirt, to the great joy of the supporters. In 2006, the red central band is reduced.
The second shirt was mainly white before 1981 then after 1993, between these two dates, the “historical” shirt was used. To note the use of a gray and white shirt (1999-2000) then of a crimson shirt (since 2007) as second kit. In the December 27th, 2005 Laurent Fournier is fired by Pierre Blayau, even though PSG is only one point of the second place of Ligue 1. Guy Lacombe is named to replace it after Paul Le Guen refused the post.
April 11, 2006 Canal + announces the sale of the club to the American investment company (Colony Capital), the French investment company (Butler Capital Partners) and the American investment bank (Morgan Stanley). Canal + yields the club for an amount which is not communicated while taking responsibility for its important debt contracted by the club under its direction. This sale becomes effective June 20 2006. After that, Alain Cayzac replace Pierre Blayau.
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