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.............................. Pernod Ricard
Logo and Trademark..............................
Pernod Ricard (Euronext: RI) is a French company producing alcoholic beverages. Their most famous product, Pernod Anise (40% alcoholic volume) and Ricard Pastis, are both pastis, and often referred to as simply Ricard or Pernod. The company also produces several other types of pastis.
Reborn from the Pernod Fils company as a producer of Pastis following the ban on Absinthe, it is now a worldwide conglomerate. It owns the Austin, Nichols company (maker of Wild Turkey whiskies) and the alcoholic beverage division of the former Seagram corporation, among many other holdings. In 2005, the company acquired British-based international competitor Allied Domecq plc. This acquisition made it one of the world's largest beverage groups, behind only Diageo.
Pernod Ricard owns a wide variety of beverage brands worldwide. These include: Royal Salute(scotch whisky)
Chivas Regal(scotch whisky) The Glenlivet(single malt scotch whisky) Jameson Irish Whiskey Seagram's Gin
Pernod aux extraits d'absinthe Wyborowa vodka Ricard and 51 (pastis) Martell (cognac) Wild Turkey (bourbon)
Jacob's Creek (wine) Pernod (anise-based spirit) Zuco Becherovka DITA (lychee-based spirit) Havana Club(rum)
As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products: Ballantine’s scotch
Kahlúacoffee liqueur Malibu coconut-flavored rum Beefeater gin Tia Maria liqueur Stolichnaya vodka (distribution in the USA) Mumm champagne Perrier-Jouët champagne.
Lincolnshire, Illinois-based Fortune Brands acquired a number of former Allied Domecq brands from Pernod Ricard following Pernod Ricard’s acquisition of Allied Domecq. These include: Sauza tequila Courvoisier cognac Canadian Club whisky Clos du Bois other Sonoma and Napa wine brands Laphroaig malt whisky Teacher’s Scotch whisky Cockburn port Harveys sherries Larios gin DYC whisky Fundador Spanish brandy
Centenario Spanish brandy Kuemmerling German bitters.
Fortune Brands’ agreement with Pernod Ricard also includes the purchase of the Maker’s Mark bourbon brand, which remains subject to regulatory clearance in the United States. While the U.S. Federal Trade Commission conducts its review, Maker’s Mark will be owned and managed by Pernod Ricard and Pernod Ricard will receive the earnings on the brand. Fortune Brands will be compensated with interest payments pending transfer of the brand. Yoo-hoo chocolate beverage (notably non-alcoholic) was sold to Pernod Ricard in 1989, and in 2001 Pernod Ricard sold it to Cadbury Schweppes.
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