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.............................. Persol Eyewear
Logo and Trademark..............................
Persol is an Italian eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow, and several of the company's glasses feature this symbol.
Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem. Persol was introduced to the United States in 1962. Its first boutique opened on Rodeo Drive in Los Angeles in 1991. It is currently owned by the Luxottica group. Persol models 2244-S and 2720-S were both used in the James Bond film Casino Royale. Don Johnson wore a Persol 69218 during Season Three of Miami Vice.
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