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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Peugeot Cars
Logo and Trademark..............................
Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to bicycle manufacturing at the end of the 19th century. Its headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel. In 1974 Peugeot bought a 30% share of Citroën, and took it over completely in 1975 after the French government gave large sums of money to the new company. Citroën was in financial trouble because it developed too many radical new models for its financial resources. Some of them, notably the Citroën SM and the Comotor rotary engine venture proved unprofitable. Others, the Citroën CX and Citroën GS for example, proved very successful in the marketplace.
The joint parent company became the PSA (Peugeot Société Anonyme) group, which aimed to keep separate identities for both Peugeot and Citroën brands, while sharing engineering and technical resources. Peugeot thus briefly controlled the valuable racing brand name Maserati, but disposed of it in May 1975 out of short term financial concerns. Both Citroën enthusiasts and automotive journalists point out that the company's legendary innovation and flair took a marked downturn with the acquisition. The Citroën brand has continued to be successful in terms of sales, and now achieves over a million units annually.
The group then took over the European division of Chrysler (which were formerly Rootes and Simca), in 1978 as the American auto manufacturer struggled to survive. Further investment was required because PSA decided to create a new brand for the entity, based of the Talbot sports car last seen in the 1950s. From then on, the whole Chrysler/Simca range was sold under the Talbot badge until production of Talbot branded passenger cars was shelved in 1986.
The flagship of this short-lived brand was the Tagora, a direct competitor for PSA's 604 and CX models. This was a large, angular saloon based on Peugeot 505 mechanicals. All this investment caused serious financial problems for the entire PSA group: PSA lost money from 1980 to 1985. The Peugeot takeover of Chrysler Europe had seen the aging Chrysler Sunbeam, Horizon, Avenger and Alpine ranges rebadged as Talbots. There were also new Talbots in the early 1980s - the Solara (a saloon version of the Alpine hatchback), the Samba (a small hatchback to replace the Sunbeam).
1983 saw the launch of the popular and successful Peugeot 205, which is largely credited for turning the company's fortunes around. 1984 saw the first PSA contacts with The People's Republic of China, resulting in the successful Dongfeng Peugeot-Citroën Automobile venture in Wuhan.
In 1986, the company dropped the Talbot brand for passenger cars when it ceased production of the Simca-based Horizon/Alpine/Solara models. What was to be called the Talbot Arizona became the 309, with the former Rootes plant in Ryton and Simca plant in Poissy being turned over for Peugeot assembly. The former was significant, as it signalled the very first time Peugeots would be built in Britain. The Talbot name survived for a little longer on commercial vehicles until 1992 before being shelved completely.
As experienced by other European volume car makers, US sales faltered and finally became uneconomic, as the Peugeot 505 design aged. The newly introduced Peugeot 405 proved uncompetitive with models from Japan, and sold less than 1,000 units. Total sales fell to 4,261 units in 1990 and 2,240 through July, 1991. This caused the company to cease US operations after 33 years.
Beginning in the late 1990s, with Jean-Martin Folz as president of PSA, the Peugeot-Citroën combination seems to have found a better balance. Savings in costs are no longer made to the detriment of style.
On April 18, 2006, PSA Peugeot Citroën announced the closure of the Ryton manufacturing facility in Coventry, England. This announcement resulted in the loss of 2,300 jobs as well as about 5,000 jobs in the supply chain. The plant produced its last Peugeot 206 on December 12, 2006 and finally closed down in January 2007.
Peugeot is developing a diesel-electric hybrid version of the Peugeot 307 that can do 80 mpg. It is a 2-door cabriolet and is currently only in the concept stages, but it promises to be one of the most fuel efficient cars in the world if it ever reaches production.
Peugeot chooses the names used on its models in the form x0y or x00y, where x describes the size of the car (and hence its class) and y describes the model number (the higher the number, the newer the model). Thus a Peugeot 406 is bigger and newer than a Peugeot 305. This rule has its exceptions: for instance the Peugeot 309 was produced before the Peugeot 306 - the out-of-step number signified the 309's Talbot underpinnings rather than it coming from a Peugeot lineage. Variants are also excluded: the 206 SW, for example, is about the same length as a "40y" car.
This tradition began in 1929 with the launch of the 201, which followed the 190. All numbers from 101 to 909 have been deposited as trademarks. Although in 1963 Porsche was forced to change the name of its new 901 coupé to 911, certain Ferraris and Bristols have been allowed to keep their Peugeot-style model numbers. An unsubstantiated explanation for the central '0' is that on early models the number appeared on a plate on the front of the car, with the hole for the starting handle coinciding with the zero. More recently, on the 307 cc and the 607 the button to open the trunk is located in the '0' of the label.
For specific niche models such as minivans or SUVs, Peugeot is now using a four digit system, with a double zero in the middle. It was tested with the 4002 concept car. The 1007 used this system when it was launched in 2005, and the upcoming Peugeot Crossover SUV is named 4007.
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