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.............................. Pringles
Logo and Trademark..............................
Pringles are a brand of potato snacks produced by Procter & Gamble. Pringles were first sold in the United States in October of 1968; they were not rolled out across America until the mid-1970s. They were originally known as "Pringle's Newfangled Potato Chips", but the name was changed for introduction to the national market. Procter & Gamble chose the Pringles name from a Cincinnati telephone book, selecting Pringle Avenue in Finneytown, Ohio for its pleasing sound. Pringles are advertised in the United States with the slogan "Everything Pops with Pringles", and in the UK and elsewhere with "Once You Pop, The Fun Doesn't Stop." In North America, Pringles are not marketed as potato chips, but rather "potato crisps". This is a food labeling requirement, since Pringles are made from a dough rather than from sliced fresh potatoes.
According to the patent, Pringles were invented by Alexander Liepa of Montgomery, Ohio. Science Fiction and Fantasy author Gene Wolfe developed the machine that cooks them; the dough making and rolling portion was designed by Len Hooper. Pringles are especially known for their packaging (invented by Fred Baur), which consists of an upright tubular can with a foil-coated interior, and a resealable plastic lid; it also has a famous logo, a stylized representation of a man with a large moustache and parted bangs (until 2001, the man, commonly known as "Julius Pringles", had eyebrows and his bowtie housed the product name.) The crisps are made to a uniform size and saddle shape, so that they stack very efficiently within the container, rather than being packaged loosely in a bag. The cans come in 170g, 163g, 50g, and 23g sizes. In early 2007, the company introduced an 80g size.
Pringles come in several flavors, and occasionally Procter & Gamble produces limited edition runs. Some flavors may be distributed only to limited market areas. Seasonal flavors, past and present, include ketchup, chili cheese dog, and Cajun. At one point in the early 90's, "Corn Pringles" were available. The canister was black and had cartoon images of corn as well as the normal packaging standards. The crisps were made of corn and resembled a corn chip in flavor and texture.
In 2004, Pringles released a Pringles Prints. Pringles Prints are no different than regular Pringles, except that these have trivia questions or jokes printed on them, using red or blue food coloring. In late 2006, Pringles rolled out a fat-free variety of their product. Originally titled "Fat Free Pringles", it was quickly reissued with a new look and the name "Pringles Lights". This version contains the fat substitute Olestra, which at one time was purported to have caused such side effects (such as diarrhea) in some individuals, but has been cleared for use by the Food and Drug Administration.
In early 2007, Pringles introduced the most significant new product since the original canistered Pringles. Pringles Select Gourmet Chips differed very much from Pringles. The most obvious initial difference is the packaging; Pringles Select are not packaged in the familiar canister; they come in a small bag. However, unlike other chips, the bag has a flat bottom, allowing it to stand, and it is designed to be opened at the top and sealed shut when it is not in use. Another difference is that the chips are not saddle-shaped, and do not neatly stack on one another. Yet the biggest difference in with Pringles Select Gourmet Chips is not the packaging or shape of the chips, but rather, that most of the varieties are not made of potatoes at all. They are made from a variety of bases, including rice, sweet potato, and corn. For example, the Szechuan Barbecue flavor comes in a rice chip.
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