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.............................. Pripps BLA Beer Comany
Logo and Trademark..............................
Pripps Blå, lit. Pripps Blue, is a Swedish brand of beer originally made by Pripps. It is a light lager first introduced in 1959, and is said to be one of the most popular beers in Sweden. Pripps was a major brewery in Sweden and is now a part of Carlsberg, in which Pripps remains as a trademark. The company was based in Gothenburg, their main product was Pripps Blå. They also owned Ramlösa. Pripps was founded in Gothenburg by Johan Albrecht Pripp in 1828.
Pripps Blå is an inexpensive beer, due to its use of exactly 51% barley - the minimum amount of barley required by law in beer in Sweden. A low calorie verion called Pripps Blå Light is also made. Other versions are Pripps Blå Extra Stark a full malt, extra strong beer at 7.2% alcohol and Pripps Blå Pure with less carbohydrate, scheduled to replace Pripps Blå Light.
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