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.............................. Rbk Reebok Logo and Trademark..............................

Reebok International Limited is a British producer of athletic footwear, apparel, and accessories and is currently a subsidiary of Adidas AG. The name comes from Afrikaans/Dutch spelling of rhebok, a type of African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1958. The company's founders, Joe and Jeff Foster, found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling. Reebok is now owned by the German footwear giant Adidas, which completed its acquisition in early 2006.

The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League since 2002, the Canadian Football League since 2004, and is the official shoe supplier to the NFL and Major League Baseball. In addition Reebok acquired official National Hockey League sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and RBK brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Rbk, Ovechkin for CCM). Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. Reebok is also endorsed by Allen Iverson, Carolina Klüft, Amelie Mauresmo, Nicole Vaidisova, Ivy and Amir Khan.

   

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It maintains its relationship with its origins in England through a long-term sponsorship deal with Bolton Wanderers, a Premiership football club. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether.

In 2005, Reebok also signed an exclusive agreement to design and supply all 8 team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership is paying huge dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 jerseys have been sold in Australia,a record for a single league's sales in a year for a sports manufacturer.

Reebok sponsors five teams in the Australian Football League, those being the Fremantle Football Club, the North Melbourne Football Club, the Melbourne Football Club, the Port Adelaide Football Club and the Richmond Football Club, the latter two beginning their association from the 2007 season. Reebok has supplied rugby league teams the Melbourne Storm, Manly Sea Eagles and the Gold Coast Titans with club's kits and other merchandise.

In rugby union, Reebok sponsors the Wales national team, the last team to date to win a Grand Slam in the Six Nations Championship, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup. In 2006, current Barcelona and France striker Thierry Henry (then playing for Arsenal FC) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1 2006, Andriy Shevchenko started his endorsement deal with the company. The company also holds sponsorships with CD Guadalajara, and Brazilian clubs Internacional, São Paulo FC and Vasco da Gama.

Several international cricketers, such as Pakistani skipper Shoaib Malik, Pakistani batsman Abdur Razzaq, Sri Lankan Captain Mahela Jayawardene, Indian captain Mahendra Singh Dhoni, Indian batsmen VVS Laxman and Rahul Dravid, and Chris Gayle of the West Indies, endorse Reebok. They are supplied with Reebok cricket shoes, as well as with cricket bats marked with the Reebok brand in the cases of Malik, Dhoni, Laxman, and Gayle. In fact, these bats are actually made by Reebok. In September, 2007 it appeared that Reebok had also signed Sanath Jayasuriya of Sri Lanka. Either that, or Sanath simply decided to start using Reebok products.

Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched in November 21, 2003 and the "S. Carter" sneaker became the fastest selling shoe in the company history. Later Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers and artists like Nelly and Miri Ben-Ari have become spokespersons for the company.

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