|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. RC Cola
Logo and Trademark..............................
RC Cola (or Royal Crown Cola) is a cola soft drink developed in 1905 by Columbus, Georgia pharmacist Claude A. Hatcher. The first product in the Royal Crown line was "Chero-Cola" in 1905, followed by Royal Crown Ginger Ale, Royal Crown Strawberry and Royal Crown Root Beer. The company was renamed Chero-Cola, and in 1925 called Nehi Corporation after its colored and flavored drinks. In 1934, Chero-Cola was reformulated and re-released as Royal Crown Cola.
In the 1950s, the combination of Royal Crown Cola and Moonpies became popular in the American South. In 1958, the company introduced the first diet cola, Diet Rite, and in 1980, the first caffeine free cola, "RC 100". In the mid-1990s, the company released Royal Crown Draft Cola, billed as a "premium" cola and using pure sugarcane, rather than the high fructose corn syrup commonly used to sweeten U.S. soft drinks.
Offered only in 12-ounce bottles, the cola's sales were disappointing and it was quickly discontinued with the exceptions of Australia, New Zealand, and France. The company has also released Cherry RC a cherry flavored version of the R.C. soft drink to compete with Coca-Cola Cherry and Wild Cherry Pepsi. In the 1970s, RC Cola was popular in the Philippines with its franchisee Asiawide Beverages, after the brand disappeared for 3 decades, RC Cola was relaunched and now became the third largest-selling cola brand, toppling Coca-Cola's Pop Cola, and now behind Pepsi-Cola and Coca-Cola. It also started advertising with a "smooth, laid back" image that it portrayed since the 60s.
In October 2000, Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. Royal Crown operations were folded into Dr Pepper/Seven Up, Inc., a former subsidiary of Cadbury Schweppes. In 2001, all international RC-branded business was sold to Cott Beverages of Mississauga, Ontario and is operated as Royal Crown Cola International. Operations in the United States, Canada, Mexico, Puerto Rico, and other U.S. territories are now handled by Cadbury Schweppes Americas Beverages.
External links
|
|
