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.............................. Red Lobster
Logo and Trademark..............................
Red Lobster is a U.S. chain of seafood restaurants. It also operates in Canada and Japan. It is aimed at the mid-level "casual dining" segment of the market. The menu includes a variety of specialty seafood and non-seafood entrees, appetizers, salads, and desserts. Red Lobster was founded in 1968 by entrepreneurs Charley Woodsby and Bill Darden. Originally billed as a "Harbor for Seafood Lovers", the original restaurant in Lakeland, Florida was followed by several others throughout the Southeast. General Mills acquired Red Lobster in 1970 as a five-unit restaurant company and rapidly expanded the company nationwide. Today, there are over 600 Red Lobster locations throughout the United States and Canada. There are also a small number of Red Lobster restaurants located in Japan.
In 1995, Red Lobster (along with the Olive Garden, Smokey Bones, and Bahama Breeze chains) became part of Darden Restaurants, which was spun off from General Mills as an independent, publicly traded corporation. Seasons 52 has since been added to the list of Darden owned and operated restaurants.
Red Lobster twice offered an endless snow crab leg promotion. However, in 2003 the promotion resulted in parent company Darden Restaurants taking a $3 million charge to third quarter earnings resulting in CEO Edna Morris' departure from the company. The ill-timed promotion was launched amid high wholesale crab legs prices. The chain also underestimated how many times guest would order more. Further complicating matters at the restaurant level was the amount of time guests spent tableside in the restaurant cracking crab legs which increased wait times in the lobby and overall diminished guest capacity per hour. There are currently 31 Red Lobsters in Canada, as well as Red Lobsters in 44 of the 50 states in the United States.
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