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Reebok International Limited is a British producer of athletic footwear, apparel, and accessories and is currently a subsidiary of Adidas AG. The name comes from Afrikaans/Dutch spelling of rhebok, a type of African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1958. The company’s founders, Joe and Jeff Foster, found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling. Reebok is now owned by the German footwear giant Adidas, which completed its acquisition in early 2006. The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League since 2002, the Canadian Football League since 2004, and is the official shoe supplier to the NFL and Major League Baseball. In addition Reebok acquired official National Hockey League sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and RBK brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Rbk, Ovechkin for CCM). Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. Reebok is also endorsed by Allen Iverson, Carolina Klüft, Amelie Mauresmo, Nicole Vaidisova, Ivy and Amir Khan.
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