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.............................. SAS Scandinavian Airlines System
Logo and Trademark..............................
Scandinavian Airlines System or SAS is a multi-national airline for Denmark, Norway and Sweden, and the leading carrier in the Scandinavian countries, based in Stockholm, Sweden and owned by SAS AB. It is a founding member of the Star Alliance. It is also the founder of Air Greenland, Linjeflyg, Spanair, and the former charter airline Scanair. SAS operates out of three primary hubs, Stockholm-Arlanda Airport, Copenhagen Airport and Oslo Airport, Gardermoen. In 2006 Scandinavian Airlines had 25 million passengers and the SAS Group had 38.6 million passengers.
SAS gradually acquired control of the domestic markets in all three countries by acquiring full or partial control of local airlines, including Braathens and Widerøe in Norway, Linjeflyg and Skyways Express in Sweden and Cimber Air in Denmark. In 1989, SAS acquired 18.4% of Texas Air Corporation, parent company of Continental Airlines, in a bid to form a global alliance. This stake was later sold. During the 1990s, SAS also bought a 20% stake in British Midland which, along with Lufthansa, own 49.9% of the carrier. SAS bought 95% of Spanair, the second largest airline in Spain as well as Air Greenland. There are plans to dispose of all of these holdings.
In May 1997, SAS formed the global Star Alliance network with Air Canada, Lufthansa, Thai Airways International and United Airlines. Four years earlier, SAS unsuccessfully attempted to merge with KLM, Austrian, and the defunct carrier, Swissair, in a project called Alcazar. This failure led to the departure the following year of CEO Jan Carlzon, who was credited for the financial turnaround of the company starting in 1981 and who envisioned SAS ownership of multiple airlines worldwide. The ownership structure of SAS was changed in June 2001, with a holding company being created in which the holdings of the governments changed to: Sweden (21.4%), Norway (14.3%) and Denmark (14.3%) and the remaining 50% publicly held and traded on the stock market. SAS employs 9147 staff.
In 2004, Scandinavian Airlines System (SAS) was divided into 4 different companies SAS Scandinavian Airlines Sverige AB, SAS Scandinavian Airlines Danmark AS, SAS Braathens AS and SAS Scandinavian International AS. SAS Braathens was rebranded SAS Scandinavian Airlines Norge AS in 2007.
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