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.............................. Saturn Autos Logo and Trademark..............................

Saturn Corporation is a division of General Motors (GM) and a brand of automobiles. It was established on January 7, 1985 as a wholly-owned subsidiary of GM, and is active almost exclusively in the United States and Canada. GM began manufacturing Saturn automobiles in 1990, largely in response to the success of Japanese small-car imports in the United States. During the first decade of the 21st century, GM has moved the brand upmarket, to the mid-price segment that was once occupied by Oldsmobile.

   

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Saturn's headquarters, retail employee training facility and primary manufacturing facility were originally located in Spring Hill, Tennessee. The facility was chosen in 1985, after a highly publicized nationwide search for a site. The Spring Hill facility was shutdown after the end production of the Saturn ION concluded at the end of March 2007. The plant will be retooled over the next year and half; and will reopen to manufacture some type of Chevorlet badged vehicle.

Saturn was originally established as a fully-owned, but independently administered subsidiary of General Motors, with GM executive Bill Hoglund at its helm. It was hoped that lessons learned from Saturn would trickle down to the rest of General Motors to make them more competitive against foreign automakers and improve labor relations. Since the 2000s, Saturn has been gradually losing its autonomy, as new models, for example, do not utilize polymer side panels and are derivatives of other GM models. Production has since been moved to other GM plants. Production of Saturn vehicles at the Tennessee facility ceased on March 30, 2007.[8] Initially, the Saturn Corporation was headed by a president who consulted with a Union local counterpart and reported to the GM Board of Directors. As the role of Saturn changed within General Motors, the chief executive role was shifted to be a Vice President of Sales, Service and Marketing. Since 2005, Jill Lajdziak, previously a VP of Sales, Service and Marketing, has been the General Manager of Saturn, who reports to the Vice President of the GM Small Car Group.

Saturn is known for its company-wide "no-haggle" sales philosophy. Saturn dealers (called "retailers" by the company) are encouraged to sell vehicles at listed MSRP price. Customer satisfaction with dealer service is among the highest of any car brand in the US The company also won praise for its environmentally-conscious manufacturing processes and for its innovations such as using flexible plastic side panels on its cars to avoid minor dents. However, in 2005, the Saturn Relay became the first Saturn vehicle without polymer side paneling. The Saturn Relay was built in the Doraville, Georgia production facility; which also manufactured Chevrolet Ventures, and Chevrolet Uplander Minivans. The lack of polymer side paneling in Saturn Relay production has carried over to all new vehicles released from the 2007 model year forward.

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