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.............................. SEGA Corporation
Logo and Trademark..............................
Sega Corporation (株式会社セガ, Kabushiki-kaisha Sega) is a multinational Japanese video game software and hardware development company, and a former home computer and console manufacturer. The company has had success with both arcades and home consoles, but in early 2001, it left the consumer console business and began concentrating on software development for multiple platforms.
Sega's main offices, as well as the main offices of its domestic division, Sega Corporation (Japan), are located in Ota, Tokyo, Japan. Sega's European division, Sega Europe Ltd., is headquartered in the Chiswick area of London. Sega's North American division, Sega of America Inc., is headquartered in San Francisco, California. The North American division moved from Redwood City, California in 1999. Until 2000, Sega's official corporate name was Sega Enterprises Ltd..
While SEGA continued its expansion in the West, on May 8, 2006, it was announced SEGA of Japan begun helping famed SEGA developer and Sonic Team head Yuji Naka (known for being the main programmer for the original Sonic the Hedgehog games and NiGHTS) to start up his own company titled "Prope" (Latin for "beside" and "near future") in which SEGA helped provide 10% startup capital and have the option to publish games produced from the studio if they wished to.
Due to the continued success of SEGA’s software sales, the company reported on May 17, 2006 a 31% rise in net profits from that of the previous year of the period ending March 31, 2006, being posted at ¥66.2 billion ($577 million), as well as an increase in operating profit growing by 13% from the previous year, being posted at ¥553.2 billion ($4.82 billion) notable titles to have helped SEGA increase profits in the West being that of Shadow the Hedgehog (Which sold over a million copies ) and Sonic Riders, whilst in Japan, games such as Yakuza, Mushi King and Brain Trainer Portable continued to sell strong.
Though, whilst SEGA had shown promise to continue an increase in its profits, the company reported a massive drop of 93% profits for the period ending June 30, 2006 compared to the same period last of year. Net income for the company dropped form $98.3 million (a year earlier) to $7.12 million for this period ending as well of total sells dropping from $926.5 million to $809.1 million, SEGA reported that the decrease in profits was due to no significant big releases by its slot machine division. However, a total of 2.1 million games were sold between the period, 870,000 in the US, 680,000 in Europe and 580,000 in Asia. Despite this, SEGA Sammy said that the results were in line with their expectations and did not amend their fully year forecasts.
Despite this, SEGA reported in November a massive 52% rise in profits for the periods between April and September 2006, compared to the same period last year. Software sales for the company had also increased with 5.75 million. Of those units, 1.76 million were sold in Japan, 1.59 million in Europe, 2.36 million in the US and 30,000 in other regions. a number of titles were said to have performed well, in particular Super Monkey Ball Adventure for the Nintendo DS and Football Manager 2006 for the Xbox360 having sold well. While SEGA performed better in 2006, they had slashed their forecasts for the year ending March 2007 by 20% with an anticipated profit of $536.7 million, down from the initial profits of $656.7 million.
Continuing to prepare more games for the Western market, SEGA was able to bridge a partnership with New Line Cinema in September to develop a game for the movie tie-in game The Golden Compass and also partnered themselves with Fox to develop two new games based off of the Alien franchise SEGA had then assigned critically acclaimed developers Gearbox software to develop a first person shooter and Obsidian Entertainment to develop a movie based on the popular film franchise, while the platforms are still to be specified, SEGA have both titles are in pre-production and one of them is set to release in 2009.
1 June 2007 After less than two years of operation in China, Sega China is rumored to be pulling out of China. According to various local media, the company sent an internal email to all its employees saying that they had to dissolve the online games business department due to inadequate operations. Each employee will get an amount of compensation depending on the duration they worked with the company and the position they took at the company, but the compensation amount shall not be less than three months' salary of each employee.
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