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.............................. SEIKO Logo and Trademark..............................

Seiko Holdings Corporation (セイコーホールディングス株式会社, Seikō Hōrudingusu Kabushiki-gaisha) (TYO: 8050) (more commonly known simply as Seiko [pronounced say-co]) is a Japanese watch company. Frustratingly for collectors, Seiko does not release all of its watch lines in every region. Some are exclusively available in Asia, for instance. Many online retailers will ship watches overseas, though. Seiko Corporation of America is responsible for distribution of Seiko watches and clocks, as well as Pulsar brand watches, in the United States. The models available in the United States are normally a smaller subset of the full line produced in Japan. Seiko Corporation of America has its headquarters and Coserv repair center in Mahwah, New Jersey. In the United States, Seiko watches are sold primarily by fine jewelers and department stores, as well as 19 company stores located in various cities.

Seiko's 2004 marketing campaign emphasized that a watch, as opposed to other traits (such as what car they drive, for example) tells most about a person. Various Seiko watches were worn by the cinematic James Bond 007 in four films, starring Roger Moore, from 1977-1985. Also, a Seiko watch was worn by Sean Connery in the 1983 Bond film, Never Say Never Again. Seiko also produces other electronic devices. Notably, during the 1980's, this company produced a range of digital synthesizers, such as the DS-250, for use in electronic music. Today, the music division, a part of Seiko S-Yard, produces metronomes & tuning devices.

   

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On 7 October 2005, Seiko announced the world launch of the Seiko Spring Drive, a new calibre which delivers more power, more smoothly and for longer. Three days (72 hours) of power are provided, as opposed to the average of 40 hours in automatic mechanicals. To achieve this feat, Seiko has developed a special alloy called "Spron510". This new movement has eliminated the traditional balance wheel/escapement regulating system in favor of a so-called Tri-synchro Regulator. The power from the spring is used to turn the wheels but also is used to generate electrical power for a tiny, ultra-low consumption (~25 nanoWatts) crystal oscillator which in turn is used to regulate -with quartz accuracy- the speed of the wheels to exactly 8 beats per second. Spring Drive was sold regularly in Japan within the Grand Seiko and Credor lines. Seiko announced that no more than 300 units will be produced on a monthly basis. The Spring Drive also marks the first true luxury Seiko watches available outside Japan. They are expected to retail around $3,200 to $3,500. In the Paris premiere, Seiko auctioned the first Spring Drive, which was sold for about 10,000 euros and the money was given to a Basel-based charity that supports children suffering from cancer and leukemia.

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