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.............................. Sigma Alimentos
Logo and Trademark..............................
Sigma Alimentos is a Mexico´s largest producer and distributor of refrigerated and frozen food. Sigma's main activities include the production, distribution and sale of processed meat, yogurt, cheese and prepared meals. In Mexico, Sigma products can be found in all major supermarkets as well as “mom and pop” outlets under such highly visible brand names as Fud, San Rafael, Chalet, Nochebuena, Chen, La Villita, El Cazo Mexicano, Solé, among many others. The company is also the exclusive franchisee in Mexico of Yoplait yogurts, and it has exclusive rights to distribute Oscar Mayer products in Mexico.
Sigma creates its fare in 29 food producing plants, which include 12 for processed meats, 13 more for dairy products, three for prepared meals and one for beverages. Products are channeled through more than 100 distribution centers. All food production facilities are certified by ISO: 9002, TIF (for Mexico), some by the USDA (for the United States), and the European Union. Moreover, Sigma utilizes HACCP (Hazard Analysis Critical Point), a globally recognized process control system designed to identify “critical” points in the production process and reduce safety hazard incidents. Also, all plants have their own water treatment facilities to provide a safer and cleaner environment.
Along with a dominant market presence and strong brand recognition, Sigma benefits by owning Mexico’s largest refrigerated distribution network. The company is expanding its reach, by responding to new consumer needs, modifying its product line and developing nutritional innovations when and however appropriate. As far as cold cuts, this translates into a stronger focus on poultry meats such as turkey hams and sausages. In the dairy products segment, it has led to new products such as probiotic yogurt, soy-protein juices and milk. The emerging health-conscious market climate, innovation and product modification goes beyond simply fortifying existing product with added vitamins.
Recently Sigma has opened distribution in the USA, and has the headquarters of Sigma Foods in Houston, Texas. A new plant is under construction in Oklahoma and will be ready to operate in 2008. Its products are also available in the Caribbean, Central America, and the US. Sigma operates from locations in Dominican Republic, Costa Rica, Guatemala, El Salvador, and Mexico. Sigma is part of Mexican conglomete ALFA.
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