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.............................. Signal
Logo and Trademark..............................
Signal is a toothpaste and a mouth wash produced by The Unilever company. Present in the market for over 40 years, it is available in over 48 countries.
Unilever is a multi-national corporation, formed of Anglo-Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had a worldwide revenue of almost €40 billion, or just over US$50 billion, in 2005.
Unilever has two parent companies: Unilever NV in Rotterdam, and Unilever PLC in London. This arrangement is similar to that of Reed Elsevier, and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive. The company is widely listed on the world's stock exchanges. Unilever's major competitors include Procter & Gamble, Nestlé, Kraft Foods, Mars Incorporated, and Reckitt Benckiser.
Today the company is fully multinational with operating companies and factories on every continent and research laboratories at Colworth and Port Sunlight in England; Vlaardingen in the Netherlands; Trumbull, Connecticut, Englewood Cliffs, New Jersey in the United States; Bangalore in India; Pakistan; and Shanghai in China. Its European IT infrastructure headquarters is based in Unity House, Ewloe in Flintshire, Wales.
The US division continued to carry the Lever Brothers name until the 1990s, when it adopted the parent company's moniker. The American unit is now headquartered in New Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park Avenue in New York City.
Unilever has recently started a five year vitality company initiative in which it began to converge the marketing of disparate arms of their business, including personal care, dieting, and consumables into an umbrella function displaying the breadth of their contributions to personal vitality. This plan has been implemented because of the lack of brand recognition that Unilever wields, even despite its ubiquitous presence. In 2006, it concluded with the sell off of the global frozen foods division; excluding the ICF ice cream business, and the Italian frozen vegetables businesses.
The company now publicly professes to take a strong stance on sustainability, as stated publicly by its CEO, Patrick Cescau. The company started a sustainable agriculture programme in 1998. In May 2007, it became the first tea company to commit to sourcing all its tea in sustainable manner. To that extent, the company asked the Rainforest Alliance, an international environmental NGO to start certifying tea estates in East Africa. The announcement stated the company aims to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. The company topped Covalence's Ethical Ranking in July 2007.
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