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.............................. Singapore Airlines
Logo and Trademark..............................
Singapore Airlines Limited (SIA) (Chinese: 新加坡航空公司; pinyin: Xīnjiāpō Hángkōng Gōngsī, abbreviated 新航; Malay: Syarikat Penerbangan Singapura; Tamil: சிங்கப்பூர் ஏர்லைன்ஸ்) (SGX: S55) is the national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a presence in the airline markets of Southeast Asia, East Asia, South Asia, and the competitive "kangaroo route" between Europe and Oceania. The company also operates trans-Pacific flights, including two of the world's longest non-stop commercial flights from Singapore to Newark, New Jersey and Los Angeles, California on the A340.
SIA has diversified into ground handling, aviation engineering, air catering, and travel tour marketing. Its wholly owned subsidiary, SilkAir, manages regional flights to secondary cities with smaller capacity requirements, particularly those in Southeast Asia, China and India. Strong growth potential in air freight operations prompted the setting up of a separate subsidiary, Singapore Airlines Cargo, which leased the entire freighter fleet from SIA and manages the cargo holds in all existing SIA aircraft.
The airline also responded to the threats posed by the low-cost sector by taking a 49% stake in Tiger Airways. Singapore Airlines Limited is the world's second largest carrier by market capitalisation. It overtook Southwest Airlines in 2006/7, but was itself superseded by Air China in 2007 (although Air China's gain may be short-lived). It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres, is the 8th largest airline in Asia and ranked 6th in the world for international passengers carried.
Singapore Airlines was ranked 17th in Fortune's World’s Most Admired Companies rankings in 2007) and has built up a strong brand name as a trendsetter in the aviation industry, particularly in terms of service excellence, innovation, and safety, coupled with consistent profitability. It has won numerous awards and accolades, and is an industry bellwether for aircraft purchases. The airline was Asia's first and the world's third airline to be accredited by IATA with the IOSA (IATA Operations Safety Audit). Singapore Airlines owns regional airline SilkAir, 49% of the British airline Virgin Atlantic Airways and 49% of Tiger Airways.
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