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.............................. Skittles Logo and Trademark..............................

Skittles are small round fruit chews that come in hard sugar shells with the letter "s" printed on them, representing the sweet's name. They are similar in outward appearance to the plain variety of the chocolate M&M's, which, like Skittles, are produced by Masterfoods, a division of Mars, Incorporated. The inside is a white granulate and consists mainly of sugar and a small amount of fruit juice, citric acid and natural and artificial flavors.

Skittles Bite Size sweets, originally made by a company in England, were first introduced in the United States in 1974. Around 1981-1982, the production of Skittles began in the United States. Skittles sold in the United Kingdom are made in the Czech Republic, where Mars Incorporated makes them for export to many European Union markets. The company also produces the product in Victoria, Australia, for distribution in the New Zealand market. Skittles are not vegetarian in the USA as they contain gelatin, as opposed to the British recipe which does not. However, they are still not suitable for vegans as they contain shellac. Sometime in the mid 2000's, Skittles in the USA began to contain Palm Kernal oil, increasing shelf life as well as fat content.

   

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Skittles has established itself as a popular modern product with campaigns often associated with rainbows due to their colour. Skittles slogans include "Taste the rainbow". There have been several television commercials, centering on surreal scenes, with people joyously receiving a bounty of Skittles raining from a rainbow in the sky.

In 2004, Original Fruit Skittles bubble gum was introduced. Later that year, Skittles introduced a product made in partnership with Lip Smackers, Skittles-flavoured lip gloss. Mint Skittles, which came in two mixes (Peppermint and Spearmint mixes) were also made. In 2005, Xtreme Fruit Skittles bubble gum was introduced.

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