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.............................. Snickers
Logo and Trademark..............................
Snickers is a chocolate bar made by Mars, Incorporated. It consists of peanut butter nougat topped with roasted peanuts and caramel covered with milk chocolate. Snickers is the best selling candy bar of all time and has annual global sales of US$2 billion. The original Snickers was formerly sold as Marathon in the UK and Ireland. More recently, Snickers Marathon branded nutrition bars have been sold in some markets. In the 1930s, the Mars family introduced its second brand, Snickers, named after one of their favorite horses. It is made by forming a nougat center into large slabs, which are cut to size once the caramel and peanuts have been added. After the centers are formed, they are coated with milk chocolate. The completed bars are inspected, wrapped, and packed for shipment. The candy bar was first sold in the United States for twenty cents.
From 1949 to 1952, Snickers was a sponsor of The Howdy Doody Show. The "fun size" bar was introduced in 1968, and the following decades saw more Snickers varieties introduced. Snickers were particularly popular among movie-goers during the 1970s and early 1980s, outselling some of its important competitors at movie theaters. In the early 2000s, deep fried candy bars (including Snickers, and Mars bars) became popular at U.S. state fairs and in pubs around the U.K.[citation needed] and Australia, although they had been a local specialty in some North of England and Scottish fish and chip shops since at least the mid-1990s in spite of containing over 850 calories per bar when prepared in this fashion.
In 2006, the UK Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie", which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday program some two years earlier and the chef described it as an occasional treat only.
In the UK and Ireland, it was originally sold under the name "Marathon". In October 1989[citation needed], Mars standardised many of its global brand names and the name was changed to Snickers. For a few months before the name changed, the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper.
For eighteen months thereafter, both names were retained on the wrapper first with "Marathon", then with "Snickers" in larger letters. The change of name attained some prominence in British and Irish popular cultures. As of 2006, it still occasionally appears as the subject or punchline of comedy routines.
On February 4, 2007, during Super Bowl XLI, Snickers commercials aired which resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New Jersey, a division of Mars, Incorporated The commercial, which had four alternate endings, showed a pair of auto mechanics accidentally touching lips while sharing a Snickers bar. Realizing that they "accidentally kissed", they, in three of the four versions, "do something manly" (mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid). In the fourth version, a third mechanic shows up and asks if there is "room for three in this Love Boat".
The website for the commercials, since taken down, also featured Super Bowl players viewing the commercials and reacting with disgust to the "kiss". The website said that the commercials would be aired during the upcoming Daytona 500. Complaints were lodged against Masterfoods that the ads were homophobic. Human Rights Campaign president Joe Solmonese is quoted as saying
"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country."
Gay and Lesbian Alliance Against Defamation (GLAAD) president Neil Giuliano said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website.
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