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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Sobeys Inc.
Logo and Trademark..............................
Sobeys (TSX: SBY) is the second largest food retailer in Canada, with over 1,300 supermarkets operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than $12 billion CAD in 2006. In 2002, Sobeys undertook major changes in its store design and customer service policies with the introduction of "Ready to serve". This initiative was reportedly an attempt to emulate the successful moves of the Publix supermarket chain in the southern United States
It was highly stressed upon introduction that it was not simply a new slogan, but a new operating strategy focused on improved customer service. Loblaws, its largest competitor, has much larger stores and puts an emphasis on low prices. Sobeys decided to de-emphasize the price/size war in favour of a customer service upgrade. The initiative introduced a series of changes intended to improve customer service. Employee uniforms, previously rather formal, were changed to more casual attire and wireless headsets and phones were introduced. Advertising and in-store signage were changed, and the Front-End Manager became the Customer Experience Manager. Employees are also trained to be more customer-oriented. Cashiers are required to greet, converse with, and assist customers. This can include packing their groceries for them. The same is required for employees in other departments as well.
At the same time the Ready to Serve initiative was implemented, the logo for the store was also changed. The four green circles were dropped and the logo simply consists of the Sobeys wordmark. The four green circles were however retained in the corporate logo of Sobeys Inc. The term Ready to Serve was added to the exterior of new and renovated stores. In September 2006, Sobeys introduced a new slogan, a revamped website, and a new advertising campaign. The term Ready to Serve is no longer added to the exterior of new and renovated stores.
Sobeys' private label products are branded Compliments. The brand was known as Our Compliments when Sobeys acquired it through its purchase of Oshawa Group. In 2005, the company relauched the brand, dropping the Our and expanding the product lineup. The Compliments/Our Compliments brands supplanted the Our Best line of products.
Compliments is divided into several sub-brands. Lower-price products are sold under the Compliments Value name; it is the successor to the Smart Choice label, which was also obtained by Sobeys in the Oshawa Group acquisition. Premium-tier products are part of the Compliments Sensations label which was introduced in November 2005. Compliments Balance is a line of health-conscious products which are evaluated by the Heart and Stroke Foundation, based on Canada's Food Guide, and bear the Health Check symbol. Organic foods which are certified by Quality Assurance International are offered under the Compliments Organic label. During the Christmas season, from November to early January, special products are sold under the Compliments Seasonal Collection name. In 2007, Compliments Junior, a line of Health Check-certified products aimed at children and co-branded with The Walt Disney Company, was introduced. Private-label soft drinks are branded Big 8 in Atlantic Canada. Elsewhere, soft drinks bear the Compliments brand.
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