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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Sony Ericsson
Logo and Trademark..............................
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones. The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, India and the United Kingdom.
Sony Ericsson has approximately 8,000 employees worldwide. With a 43% annual growth rate, it became the fastest-growing mobile vendor in Q3 2006 compared to Motorola with a rate of 39%. Today, Sony Ericsson is the second-most profitable phone maker behind Nokia and has achieved this status because of its growth in high end handset market. The company's current President is as of November 1st Hideki Komiyama, who will be replacing Miles Flint, and the Corporate Executive Vice President is Anders Runevad. The company's global advertising agency is Saatchi & Saatchi.
Sony Ericsson currently concentrates on the categories of: music, camera, business (web and email), design, all-rounder, and budget focused phones. Its three largest categories are: The Walkman-branded W series music phones, launched in 2005. The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson’s Walkman phones have previously been commercially endorsed by pop star
Christina Aguilera across Europe.
The Cyber-Shot-branded line of phones, launched in 2006.
This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of ‘Never Miss a Shot’. The campaign featured top female tennis players Ana Ivanović and Daniela Hantuchova.
The UIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800. They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface Platform from Symbian OS. This has since expanded into the M series and W series phones. Sony Ericsson uses a number of Sony brand names, such as Walkman and Cyber-shot, to promote the area of focus of individual products. In Japan there have been a number of mobiles with BRAVIA branded screens to indicate a mobile television focus.
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