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.............................. South African
Airways Logo and Trademark..............................
South African Airways (SAA) is South Africa's largest domestic and international airline company, with hubs in Cape Town and Johannesburg. It is also known in Afrikaans as Suid-Afrikaanse Lugdiens (SAL), although this version of the name no longer appears on the airline's livery. SAA celebrated its 50th anniversary in 1984. In this year the South African government made a controversial decision when it signed a treaty with Somalia to give extensive military aid to the repressive regime of Siad Barre in exchange for an exclusive contract to service Somali air travel. This turned out to be economically nonviable since few Somalis could afford airline tickets, and due to the incessant civil disorder in the country, few people wanted to go to Somalia.
SAA's services to South America were cut back in 1985 because of lack of demand, with services to Buenos Aires stopped, but those to Rio de Janeiro continued. Due to international condemnation of the apartheid regime in the late 1980s, SAA itself faced hostility, with its offices being attacked. Its London office was daubed with red paint, while in Harare, Zimbabwe its offices were badly damaged after protesters went on the rampage. In 1987, SAA's services to Perth and Sydney in Australia were ended, in light of Canberra's opposition to apartheid. On November 28 of that year, disaster struck the airline, when a 747, the Helderberg (South African Airways flight 295) flying from Taipei to Johannesburg crashed into the Indian Ocean, near Mauritius, killing all passengers and crew.
During that year, the South African Airways Museum opened its doors to the public at OR Tambo International Airport, which was then known as Jan Smuts International Airport (Johannesburg International Airport was renamed the OR Tambo International Airport in 2006.)
In 1997, SAA introduced its new image and livery, dropping the springbok emblem, and the old national colours of orange, white and blue. The new livery was based upon the new national flag, with a sun. The airline's name on its aircraft was changed to simply 'South African', with the Afrikaans name Suid-Afrikaanse Lugdiens being dropped. The airline started online ticket sales and formed an alliance with SA Airlink and SA Express.
In 1998 services to Buenos Aires and São Paulo's Guarulhos Airport restored, services to Copenhagen Airport stopped, and a new airline President in the figure of Coleman Andrews.
In 1999 South African and Delta Air Lines started code sharing on flights from Atlanta to South Africa. Those flights took place on South African Airways planes.
2000 saw South African arrive at Ft. Lauderdale's Fort Lauderdale-Hollywood International Airport and order 21 more Boeing 737s for its domestic routes.
In 2001, South African won the Best Cargo Airline to Africa award from Air Cargo News - (even though South African is mostly a passenger airline) - and South African Airways signed a code sharing agreement with Nigeria Airways, to provide service from the United States to Lagos, using South African 747s. (This code share agreement is no longer in effect, and SAA's flights to/from the United States no longer stop in Nigeria.) The airline earned a spot on the Zagat Survey's top ten international airlines list, opened a new website and named Andre Viljoen as Chief Executive Officer (CEO).
In March 2002, under CEO Andre Viljoen, South African Airways asked Airbus Industrie to overhaul its fleet at a cost of $3.5 billion. SAA ordered nine A340-600 widebodies, six A340-300s, 11 A319s and 15 A320 aircraft. Three of the A340-600 aircraft came from International Lease Finance Corp. The new Airbus A319s replaced the aging Boeing 737-200 fleet, but the Boeing 737-800's continue in service, because SAA canceled the A320 order before any aircraft were delivered.
In late 2002, South African Airways made a successful bid for a 49 per cent stake in Air Tanzania. This was SAA's first acquisition of a foreign airline. The merger failed in 2006 when new SAA management felt that the arrangement was an unprofitable mistake made by previous SAA managers.
In March 2004 South African Airways announced its application to join Star Alliance. The alliance accepted the application in June, with SAA joining as a full member in April 2006. In July 2004, Andre Viljoen resigned as CEO of SAA, the media speculated he resigned due to the heavy losses SAA suffered in a R6-billion hedging loss. In 2005, it became the first non-Saudi airline to fly a direct Hadj service to Medina in Saudi Arabia.
In July 2005, SAA started 4 times weekly Johannesburg-Accra-Washington, D.C. service with a Boeing 747-400. Service was increased to a daily service in July 2006, and the 747-400 was replaced by an Airbus A340-600. Also, because SAA could not obtain rights to fly passengers between Ghana and the US, the stop in Accra was replaced with a stop in Dakar. Accra will remain an SAA destination, however.
On June 6th, 2006, South African Airways' codeshare alliance with the US Airline, Delta Air Lines, was terminated. South African's participation in the Star Alliance caused tension between the airlines as it is a major competitor of Delta's SkyTeam Alliance.
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