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.............................. Southest Airlines
Logo and Trademark..............................
Southwest Airlines Co. (NYSE: LUV) is an American low-fare airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and the second largest airline in the world by number of passengers carried. It is also the 6th largest U.S. airline by revenue. It also maintains the fourth-largest fleet of aircraft among all of the world's commercial airlines.
Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation’s Bureau of Transportation Statistics. Southwest Airlines is one of the world's most profitable airlines and in January 2007, posted a profit for the 34th consecutive year.
On March 16, 1995, Southwest became one of the first airlines to have a web site. Originally called the "Southwest Airlines Home Gate", customers could view schedules, a route map, and company information at http://www.iflyswa.com. The company later obtained the rights to its current home on the web, southwest.com, from an unaffiliated business. Southwest consistently rejects syndicating its fares to fare search sites such as expedia.com or orbitz.com.
Southwest.com is the number one airline web site for online revenue, according to PhoCusWright. Nielsen/Netratings also reports that Southwest.com is the largest airline site in terms of unique visitors. In 2006, 70 percent of flight bookings and 73 percent of revenue was generated from bookings on southwest.com. As of December 2006, 55 percent of Southwest passengers checked in for their flights online.
Southwest does not use the more traditional "hub and spoke" flight routing system of most other major airlines, preferring instead the "Point to Point" system. Currently, Southwest serves 64 cities in 32 states, with more than 3,200 flights a day. It has notably large operations in certain airports. Las Vegas's McCarran International Airport has non-stop service to almost all of Southwest's locations. Other airports with large Southwest operations include Chicago Midway International Airport, Phoenix Sky Harbor International Airport, Baltimore-Washington International Airport, Orlando International Airport, Tampa International Airport and Houston's William P. Hobby Airport, with all of these airports operating non-stop flights to more than half of the Southwest system. An average of 80 percent of Southwest passengers are local passengers, meaning only 20 percent of all passengers are connecting passengers. This is significantly higher than most airlines, where passengers often connect in hub cities.
As part of its effort to control costs, Southwest tries to use secondary airports which generally have lower costs and may, or may not be, more convenient to travelers than the major airports to the same destinations. For example, Southwest flies to Midway Airport in Chicago, Fort Lauderdale-Hollywood International Airport in South Florida, Love Field in Dallas, Hobby Airport in Houston, Manchester-Boston Regional Airport in Manchester, New Hampshire, and T. F. Green Airport in Providence, Rhode Island, instead of O'Hare International Airport, Miami International Airport, DFW International, IAH International in Houston, and Logan International Airport in Boston, respectively. Southwest also serves the New York Metropolitan area at Long Island MacArthur Airport.
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